Press release -
BYON presents the collection Catch the Divine
In its Spring 2026 collection, BYON sets sail toward new horizons. The shapes are organic and flirty, the colour palette sun-bleached yet confident – a tribute to contrasts where simplicity becomes the boldest statement, and sparkling details set the mood. Welcome to the collection Catch the Divine.
Catch the Divine is an explosion of colour, shape, and freedom. A life-affirming collection made to make us feel more, live more, and dare more.
– Catch the Divine is all about daring to feel. Letting summer take up space – through colour, form, and expression. The collection holds traces of Mediterranean energy and our own dreams of playful design and sensory experiences. This is BYON at its most vibrant, says Beatrice Lindgren, Creative Director at BYON.
The forms in the collection are alive and full of character – like waves, fishing nets, and buoy ropes transformed into sculptural vases, bubbly glasses, and wavy plates. The palette flows from soft shades of peach to mint sorbet, buttery yellow and every hue of ocean blue – interrupted by confident red accents that step forward and demand attention. Textures invite you to explore them with both hands and eyes. Here, iconic series meet new arrivals that evoke the sea, warmth, and life in motion.
Among the spring highlights are new additions to the Porto and Poppy tableware collections, the textile series Bubba in a fresh new colour, pedestal oyster plates, bubbly napkin rings, and a playful olive bowl. Favourites like Laranne and Calore also return in new shades.
– Personally, I adore the bold colour combinations and how we’re reintroducing some of our collection favourites in new interpretations, says Beatrice Lindgren.
BYON’s Spring and Summer collection Catch the Divine will be available in stores from January 2026.
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Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform Group, together with the brand Sagaform.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
