Press release -
Byon Spring & Summer 2025: A Mediterranean Escape
This spring and summer, Byon invites you on a journey through the Italian summer landscape with its new collection, "Sweet Escapes." Inspired by the warmth of Mediterranean breezes, sunny gelaterias, and the charm of bustling local markets, this collection is designed to bring joy, warmth, and a sense of connection into your home.
In Byon’s colourful universe, playful design and a love for bold expressions meet the warmth of shared moments. The SS25 Sweet Escapes collection captures the essence of Italian summers, celebrating the season's vivid colours and captivating forms.
– We’ve drawn inspiration from the Mediterranean to create a collection that embodies the joy and togetherness of a big Italian family dinner – filled with laughter, generosity, and creativity. Tangy citrus, creamy pistachio, rich blueberry, and velvety dulce de leche come together in a harmonious palette that feels both inviting and uplifting," says Beatrice Lindgren, Design and Concept Manager for Sagaform AB and the Byon brand.
This collection surprises with sun-bleached pastels contrasted by bold tones, alongside playful and unexpected details that bring character to any home. From striking new fruit motifs and sea-inspired figures to vibrant stripes and uniquely shaped bowls, Sweet Escapes redefines the joy of setting the table.
–For the first time in many years, we’re launching an entirely new tableware line bursting with colour, and I couldn’t be more excited, says Beatrice Lindgren.
Materials take center stage in Sweet Escapes, creating a world of contrasts and textures that captivate the senses. Handcrafted porcelain and stoneware meet the softness of recycled and organic cotton textiles, while coloured glass in both thick and thin variations adds a touch of elegance. Every piece is thoughtfully designed to combine sustainability with timeless style, ensuring it feels as good as it looks.
The Byon SS25 Sweet Escapes collection will be available in stores from mid-January. Let the warm, playful spirit of the Mediterranean brighten your home this season with Byon’s unique take on living well.
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Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, Byon, Victorian and Vakinme are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
