Flower up with Byon – now we release the autumn collection 2023

The power of the late summer flowers and energy set the tone when Byon launches its autumn and winter collection 2023. A collection which has a twinkle in the eye at the same time as it is self-confident, intense and curious. Nuances of the 70s sweeps in with magenta, ocher yellow and light power-blue – not least in a uniquely designed flower pattern. Coloured glass continues to dominate but you will also find a completely new material – marble. The collection is called “Flower up” and invites you to use layer on layer, colour on colour and pattern on pattern in all areas of life.

When the darkness of the season billows in, Byon has chosen to let the flowers live out and spread their energy. The flower pattern, which is designed especially for Byon, is stunning, squiggly and bubbly and it makes sure we dare go the whole way.

– We have been working on the design for almost a year. It will make us even more unique on the market. In a true Byon way, we let the flowers bloom during autumn instead of in spring and summer. Because it’s during the dark period of the year we need the colour, the energy and the playfulness even more, says Beatrice Lindgren, design and concept manager at Sagaform AB with the brand Byon.

The flower pattern is delightful in a cool, cocky and challenging way. Partly inspired by the 70s mixed with contemporary colours. The colours in the autumn collection go from toned down pink, via magenta and claret, to poppy blue and ocher yellow with a distinct contrast of blackness. The flowers also meet a bold stripe in a triggering colour combination that entices you to mix and maximize everything there is. Together with flowers you will see that the sea, fruits and organic shapes have left a strong imprint on the collection.

– The materials in the autumn collection are, among other, textiles in organic cotton but also coloured glass with an art glass feel. We have also worked with a completely new material which is marble, a bowl that will be a real centerpiece in the room. The shapes we’re working with are organic, wavy and lively, preferably in contrasts. We love the playfulness when things collide and when nothing looks exactly the same, says Beatrice Lindgren.

Byon AW23 collection is called ”Flower up” and its assignment goes hand in hand with the brand’s motto: that with colour, shape and playfulness create more smiling faces all over the world. A collection which is filled to the brim and which invites you to curiously explore an updated version of the layer on layer effect. Byon AW23 arrives in shops and at byondesign.com at the end of August.