Press release -
The interior design brand Byon opens its first brand store
Byon has over time become a concept which includes more than just interior design. It’s a way of seeing every day and life as a whole. Something that will set the tone when the brand now opens its first brand store at Åhléns City in Stockholm, Sweden. Like a world of its own filled with unexpected colour combinations, energy and playfulness. When you’re there you never want to go home!
Over the last years Byon has made an extensive journey with a new visual look and launching of its own online shopping. Now the brand takes the next step on its journey with the goal to make more people discover its inspiring and playful concept – a brand store of its own!
– Our life philosophy differs from many other brands. Byon has to be experienced. We are a world that includes playful design with lots of colour, inviting shapes and an attitude. With our own brand store, we think more people will understand our concept and what we want to communicate says Sara Wernerby, marketing manager at Sagaform AB with the brand Byon design.
Byon loves to challenge and surprise, which is done with a lot of self-confidence and a warm heart. The brand’s new store concept has contrasts as a keyword which will make us react and act. It wants to become its own world which people can visit to be inspired, happy and get energy.
– Our brand store will be as Byon, maximized and mixed with unexpected combinations of colours, shapes, patterns and textures. Here everything is right and nothing wrong. A playful free zone in everyday life, says Sara Wernerby.
Byon’s brand store is the first of many and will have a large part of the assortment represented. Byon brand store opens the 2nd of June and is located on the second floor at Åhléns City Stockholm, Sweden.
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Byon creates playful and stylish details for every home. Products which both stand out and melt in, always on the border between imagination and reality. Byon has a clear goal: to create interior details which make us smile. In the Byon world everything is allowed and no rules decide how we should be decorating.
Byon is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, Byon, Victorian and Vakinme are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
