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REMINDER  - IMAGE BRIEF for the book project 'Champagne Magnum Opus' by Richard Juhlin

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REMINDER - IMAGE BRIEF for the book project 'Champagne Magnum Opus' by Richard Juhlin


The photographer & design studio are looking for;

  1. Photos of strong personalities & celebrities 
  2. Labels - old & new (both digital & in paper) 
  3. Images, letters, notes, sketches, drawings, labels etc. Everything is of interest.

The paper versions of labels can be sent to; 

Fotograf Pål Allan AB 

Hangövägen 23 

115 41 Stockholm 



    The link to the brief You will find below.


    Dear all,

    Richard Juhlin is a unique personality within the lustrous world of champagne. To celebrate his world record of 13.000 (!) champagne tastings, Richard and his team are creating a visual history like no other.

    This generous and artistic book made in close collaboration with Frankenstein Studio will feature Richars’s extensive index of all champagne tastings, and become a generous invitation to the world of champagne for a wide audience.

    On behalf of Richard we are reaching out to you to participate in this endeavour and ask if you are able to participate with historic imagery from your archives. In this pdf we have put together a brief on what we are searching for. [please read attached document]


    We are searching for images that could help paint a vivid picture of champagne. Old printed matter, editorial excerpts, images of famous guests, notes of historic value, sketches and basically anything that might be of interest.

    The following presentation will further elaborate what kind 
f material we are looking for.


    Memories of moments in the history of Champagne culture. Maybe a personal note from a celebratory guest. A vintage limited label. 

    Correspondence with fans, friends or great personalities. Vintage maps or drawings of estates.

    Images, letters, notes, sketches, drawings, labels etc. Everything is of interest.


    Deadline for material is May 7th 2021.


    Send files to: &

    Large files can be uploaded for free using 

    Type & as receiver.



    Björnstierne Antonsson

    wine director & head sommelier




    Björnstierne Antonsson

    Björnstierne Antonsson

    Press contact wine director & champagne club manager

    Related content

    Champagne is the language of luxury. This is your dictionary.

    Richard Juhlin is the world’s number one champagne expert, most famous for his skills in blind taste tasting. Since 1998 he has held the world record for most champagne ever tasted, having tasted more than 14,000+ different unique champagnes in his lifetime.

    In 2013 Juhlin was awarded the Légion d’honneur. His additional awards include the Chevalier d’Arc in 1997 and the Mérite agricole from the French Ministry of Agriculture in 2002, and in 2003 at the annual Spectacle du Monde tasting in Paris he correctly identified 43 out of 50 champagnes. Juhlin is also credited with arranging one of the greatest champagne tastings ever held, a 1999 Stockholm Millenium tasting event spotlighting 150 of the best champagnes ever made.

    Juhlin is the author of nine books, including Champagne Magnum Opus, Champagne Hiking, The Great Tasting and 3,000 Champagnes, all three of which received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards. Another release, 4,000 Champagnes, received an important prize – ‘The International Champagne Writer of the Year Award’ in 2005 at The Louis Roederer International Wine Writers’ Awards at Vinexpo in 2005.


    ’By listing more than 12,000+ tasting notes of Champagne, Mr. Richard Juhlin has established himself as one of the best connoisseurs of Champagne in the world and one of the most influential promoters of this French know-how (savoir-faire). His outstanding work, carried out with determination for more than 20 years, has contributed significantly to the spread of Champagne in Sweden & the world, but also to the promotion of the Champagne-Ardenne region here. In appointing Richard Juhlin Chevalier of the Legion of Honor, the French authorities wanted to pay tribute to his work of passion and promotion of Champagne’

    by the former French President François Hollande

    ‘The Mozart and Beethoven of wine today may be Robert Parker and Richard Juhlin. Robert Parker received the highest distinction in France, the Legion of Honor in 1999 from President Chirac. Richard Juhlin received the Legion of Honor from President François Hollande in 2013. As the Emperor of Austria might have said, Beethoven (and Parker) might make more noise, and Mozart (and Juhlin) may have too many notes, but both are beautiful for everyone and changed music (and wine) forever.'
    Edouard Cointreau - CEO - Gourmand World Cookbook Awards

    Champagne Club by Richard Juhlin
    Brotorpsvägen 12
    181 64 Lidingö