Chr. Hansen strengthens European meat business

Better meat products to consumers in Eastern Europe is one of the drivers behind Chr. Hansen's strengthened focus in this area.

The consumers want a higher availability and better quality in traditional meat products like sausages and ham.

Chr. Hansen produces a number of ingredients for the meat industry like spices, cultures and other functional ingredients. The last couple of years, customers have shown a growing interest in these products. Especially concepts and solutions developed in Chr. Hansen's two regional industry technology centers in Italy and Germany are driving this development.

The stronger focus on the opportunities in the Eastern European region has already lead to strengthening of the application center in Germany and expansion of the distribution network in the region.

Also the production set-up is being trimmed as a part of the new, agressive strategy. In order to increase the competitive strength, production of functional blends will be concentrated at the two sites in Germany and Italy, while a small production facility in Poland will be closed. (Customers affected will be informed directly).