Eurocarne: Chr. Hansen puts spotlight on healthy sausage solutions

The company expects to present a number of eye-openers.

Health and wellness is the strongest trend in the food industry today, and the Meat and Prepared foods segment has much more to offer than many may think. At Chr. Hansen's stand at Eurocarne, the visitors will get the chance to experience the latest in innovative concepts including salame con probiotici, salame light, prosciutto cotto a basso tenore di sodio, prosciutto cotto con fibre.

Meat and Health & Wellness

"Many think that the two concepts of Meat products and Health & Wellness are contradictions, but they will return wiser if they visit Chr. Hansen at Eurocarne," says Franco Franzoni, Business Manager Meat & Prepared Food, Chr. Hansen Italy. "We will demonstrate that e.g. eating salami is not only an agreeable experience for consumer's senses but can be an excellent way to assume probiotics, with documented benefits for our health. I am sure that also our prosciutto cotto con fibre will be an eye-opener for many. We have a very strong set-up this year, I believe, and we look forward to greeting colleagues and customers in Verona."

Just some facts to give an idea of the size of the Health and Wellness trend: 3 out of 4 consumers are taking action to manage their health, and global sales of "better for you" foods leaped to $129 billion in 2004; the functional foods and beverage market has increased 20% in the last two years.

Bio-preservation grows from year to year

Another big trend in the food industry is the increasing interest in natural bio protection. Chr. Hansen has been active in the field from the very beginning and will present it's range of cultures for sliced sausages.

"This is an important area, that we expect a lot from in the coming years. Already now, updated statements indicate that the Chr. Hansen?s market share in Italy for cultures to the meat industries constitutes more than 50%. And that's in a market that is well known for its fierce competition."

Chr. Hansen's gain over the competition can be attributed primarily to the company's professional approach to the market and its clients that include some of the world's largest food producers. Among other things, Chr. Hansen boasts a local Application Center where customers can benefit from optimal service and engage in close collaboration with Chr. Hansen on the development of local and regional food applications.

"We want to expand our market share further. Our main opportunity for further growth of the current market share lies in the company's wide range of unique products? says Franco Franzoni "and customers visiting our stand at Eurocarne will realize it if they don?t know it yet."

Chr. Hansen exhibits a stand number A05, pavillion 2 at Eurocarne in Verona from May 11-14th.