Skip to content

Press release -

Eurocarne: Chr. Hansen puts spotlight on healthy sausage solutions

The company expects to present a number of eye-openers.

Health and wellness is the strongest trend in the food industry today, and the Meat and Prepared foods segment has much more to offer than many may think. At Chr. Hansen's stand at Eurocarne, the visitors will get the chance to experience the latest in innovative concepts including salame con probiotici, salame light, prosciutto cotto a basso tenore di sodio, prosciutto cotto con fibre.

Meat and Health & Wellness

"Many think that the two concepts of Meat products and Health & Wellness are contradictions, but they will return wiser if they visit Chr. Hansen at Eurocarne," says Franco Franzoni, Business Manager Meat & Prepared Food, Chr. Hansen Italy. "We will demonstrate that e.g. eating salami is not only an agreeable experience for consumer's senses but can be an excellent way to assume probiotics, with documented benefits for our health. I am sure that also our prosciutto cotto con fibre will be an eye-opener for many. We have a very strong set-up this year, I believe, and we look forward to greeting colleagues and customers in Verona."

Just some facts to give an idea of the size of the Health and Wellness trend: 3 out of 4 consumers are taking action to manage their health, and global sales of "better for you" foods leaped to $129 billion in 2004; the functional foods and beverage market has increased 20% in the last two years.

Bio-preservation grows from year to year

Another big trend in the food industry is the increasing interest in natural bio protection. Chr. Hansen has been active in the field from the very beginning and will present it's range of cultures for sliced sausages.

"This is an important area, that we expect a lot from in the coming years. Already now, updated statements indicate that the Chr. Hansen?s market share in Italy for cultures to the meat industries constitutes more than 50%. And that's in a market that is well known for its fierce competition."

Chr. Hansen's gain over the competition can be attributed primarily to the company's professional approach to the market and its clients that include some of the world's largest food producers. Among other things, Chr. Hansen boasts a local Application Center where customers can benefit from optimal service and engage in close collaboration with Chr. Hansen on the development of local and regional food applications.

"We want to expand our market share further. Our main opportunity for further growth of the current market share lies in the company's wide range of unique products? says Franco Franzoni "and customers visiting our stand at Eurocarne will realize it if they don?t know it yet."

Chr. Hansen exhibits a stand number A05, pavillion 2 at Eurocarne in Verona from May 11-14th.

Subjects


Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.

Press contacts

Helle Rexen

Helle Rexen

Press contact Media relations officer +45 20 74 28 40

About us

Chr. Hansen is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. At Chr. Hansen we are uniquely positioned to drive positive change through microbial solutions. We have worked for over 145 years to enable sustainable agriculture, better food and healthier living for more people around the world. Our microbial and fermentation technology platforms, including our broad and relevant collection of around 40,000 microbial strains, have game-changing potential. Matching customer needs and global trends we continue to unlock the power of good bacteria to respond to global challenges such as food waste, global health and the overuse of antibiotics and pesticides. As one of the world’s most sustainable companies, we touch the lives of more than 1 billion people every day. Driven by our legacy of innovation and curiosity to pioneer science, our purpose – To grow a better world. Naturally. – is at the heart of everything we do.

Chr. Hansen Holding A/S
Boege Allé 10-12
DK-2970 Hoersholm
Denmark