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​FeelGood Kefir “highly commended” at Beverage Innovation award show

Press release -

​FeelGood Kefir “highly commended” at Beverage Innovation award show

Reinvent an ancient dairy product with intrinsic health benefits and get a head start in a new global trend.

Our new eXact® Kefir12 culture was awarded in the Best Beverage Ingredient category at the 2015 World Beverage Innovation Awards.

The culture contains 12 live bacteria and combined with a Yoflex® culture it reinvents the kefir category with a tasty “super” kefir containing 14 live bacteria.

Kefir is a fermented dairy product with a strong heritage and health halo. Originating from Eastern Europe, it is now gaining ground as a new global trend.

“A few years ago we launched eXact® KEFIR1 and KEFIR2 cultures for classic kefir. These cultures have shown to add value to many of our customers in Eastern Europe and Eurasia. We are now seeing Kefir successes in the Western and Asian dairy markets such as the US, Canada and China.

We believe that our new culture eXact® KEFIR 12, which is the technical solution behind the awarded “FeelGood Kefir” concept, will fit this trend in the new kefir markets with a softer and milder taste,” says Lasse Vigel Joergensen, Global Marketing Manager.


FeelGood Kefir - a super version of kefir with 14 live bacteria:

  • Delicious flavor - mild or sparkling depending on preference
  • Texture – smooth and soft
  • Clean label
  • Reinvention of a product type with a strong heritage
  • Naturally healthy – traditional kefir has intrinsic health benefits


For more information on FeelGood Kefir, contact Lasse Vigel Joergensen, Global Marketing Manager, Fresh Dairy,, +45 22 49 51 32, or Marie Tutein Brenoee, Marketing Network Lead & Brand Manager,, +45 25 15 14 90.



Chr. Hansen is a leading, global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. We develop and produce cultures, enzymes, probiotics and natural colors for a rich variety of foods, confectionery, beverages, dietary supplements and even animal feed and plant protection. Our product innovation is based on more than 30,000 microbial strains – we like to refer to them as ‘good bacteria’. Our solutions enable food manufacturers to produce more with less – while also reducing the use of chemicals and other synthetic additives – which make our products highly relevant in today’s world. We have been delivering value to our partners – and, ultimately, end consumers worldwide – for over 140 years. We are proud that more than one billion people consume products containing our natural ingredients every day. Revenue in the 2016/17 financial year was EUR 1,063 million. Chr. Hansen was founded in 1874 and is listed on Nasdaq Copenhagen.

Press contacts

Yannick Vanderveeren

Yannick Vanderveeren

Press contact Head of Media Relations +45 20 68 64 25
Helle Rexen

Helle Rexen

Press contact Media relations officer +45 20 74 28 40