40 years of experience from the European market. Finally, Asia also get’s to take part of Polarn O. Pyret’s beloved stripe.

After 40 years as one of the leading Children’s clothing company in Sweden, Polarn O. Pyret, in cooperation with YueHan in Shanghai, is launching their online flagship store on China’s largest B2C e-commerce marketplace, Tmall.com. Tmall.com, which is owned by the Alibaba group has a market share of 60% of the B2C in China. The initial launch is the classic red and blue striped collection, PO.P Originals, that has been around since the beginning 1976.

• We are taking a big step by launching Polarn O. Pyret's clothes in China through T mall. The launch will be our first step into Asia. Tmall’s owner, the Alibaba Group, is the largest e-commerce platform for consumer sales in China. -Thomas Hedström President Polarn O. Pyret

• We are extremely proud to be partner with Polarn O. Pyret in China where its premium baby and children products is a perfect match with our high quality brand and product philosophy.
  11^th November is China’s biggest E-commerce day, called “singles day” where Alibaba 2014 generated $9 billion in sales. We are extra happy to launch the online store just before the “single’s day” – Johan Aledal CEO YueHan (Shanghai) Trading.

PR contact:
Johan Aledal, CEO at YueHan (Shanghai) Trading, Name, Title, phone: +86 135 8579 9100
E-mail: johan.aledal@yuehantrading.com

About Polarn O. Pyret
Polarn O. Pyret is a Swedish brand within children’s clothing and is well known for its high quality, function and unique design. Since the start in 1976 and the launch of the classic stripy jersey, Polarn O. Pyret’s philosophy has been to make clothes that children can play in, clothes that let children be children. Today, Polarn O Pyret has more than 140 stores across Europe and the US and the company is expanding, both on their own and via master franchise. The brand is available in the following countries: Sweden, Norway, Ireland, UK, Finland, Holland, Iceland, Estonia, Latvia and the US. The brand is owned by the publicly listed company RNB RETIAL AND BRANDS. For more information, visit www.polarnopyret.com

About YueHan (Shanghai) Trading – Sales & Fulfillment partner
YueHan is helping overseas brands to sell their products in China and Vietnam through various offline and online channels. YueHan has developed a new distribution model – an alternative way to enter these markets – based on a close partnership collaboration, emphasizing that the brand owner is in control of commercial inventory, sales and marketing matters.
For more information visit www.yuehantrading.com