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Extenda Retail signs partnership with Health and Sports Nutrition Group (HSNG)
Extenda Retail signs partnership with Health and Sports Nutrition Group (HSNG)

Press release -

Extenda Retail signs long-term partnership with Health and Sports Nutrition Group (HSNG) to roll out WMS solution

  • Health and Sports Nutrition Group (HSNG), a leader in sales of supplements and health foods in the Nordic market, selects NYCE.LOGIC, part of global retail software company Extenda Retail, as their long-term partner with a WMS implementation starting in April 2021
  • HSNG strengthens their logistics operations with a leading WMS solution, securing growth with future-proof logistics
  • The project implementation will be completed in January 2022

Sweden – Tuesday, 4th May 2021: NYCE.LOGIC WMS, a business unit which is part of the Global Retail Software company Extenda Retail, has signed a partnership with Health and Sports Nutrition Group (HSNG). The group includes several brands such as, and Fitness Market, and is a leader in sales of dietary supplements and health foods in the Nordic market.

NYCE.LOGIC WMS is built on decades of expertise, and the inhouse team of WMS experts have partnerships with multiple large retailers and 3PLs across Europe. The solution plays a vital role regarding businesses optimising supply chain and warehouse processes, and it has been helping leading retailers and 3PL’s to accelerate business growth since 1998.

This long-term partnership started in April 2021 with a planned deploy of NYCE.LOGIC WMS in January 2022. HSNG relies on NYCE.LOGIC for strengthening their logistics operations with a leading WMS solution, combining both expertise and innovative logistics solutions, securing growth.

Johan Görgård, CEO of HSNG says: ”The investment we make in the partnership together with NYCE.LOGIC is of great strategic importance for HSNG in our journey to build a world class e-commerce experience and our ability to create a more efficient fulfilment operation”.

Peter Johansson, Head of NYCE.LOGIC reinforces the importance of this partnership: “We want to be the best partner for growing retail and e-commerce companies, regardless of channel and market. HSNG is a market leader who sees their logistics as a competitive advantage. We are extremely happy and humbled to be part of HSNG’s journey moving forward”.

NYCE.LOGIC’s best-of-breed WMS is adapted to suit both retailers, e-commerce companies and 3PLs. The system is built using a winning combination of technical and strategic expertise, and this makes the solutions highly competitive. Thanks to NYCE.LOGIC’s state-of-the-art technology and advanced integrations and automation functionality, customers can enjoy a WMS that enables efficiency, productivity and fast business growth.

For further information please contact:

Ebba Nyberg
Marketing Manager
Extenda Retail
Tel. +46 732 512 561

Peter Johansson
Head of NYCE
Extenda Retail
Tel. +46 709 672 526

Johan Görgård
Tel. +46 765 415 012



Extenda Retail inspires retailers to go further by creating pure software to help grow their business and optimise their customer experience. The extensive portfolio of solutions includes retail POS (point-of-sale), WMS, ERP, Cloud Retail, Loyalty and Pharmacy software. With expertise from over 40 years of retail software development, hundreds of retail chains with a presence in over 35 countries across the globe utilize solutions by Extenda Retail. 

Since the fall of 2018, Extenda Retail operates under the brand backed by STG Partners, a US-based private equity firm with a proven track record of successful investments in technology companies. With a headquarter in Solna, Sweden, Extenda Retail has a strong Nordic present prolonged by several offices around Europe. Learn more at or follow the company on LinkedIn.

Extenda Retail - inspiring retailers to go further

Extenda Retail help retailers transform and digitise their entire business from in-store services to central operations and supply chain. This through clever use of technology supporting all the necessary processes at all levels with a strong focus on large international chains within Grocery, Pharmaceutical, Convenience and fuel, Fashion and specialised trade.

Extenda Retail
Lindhagensgatan 94
112 18 Stockholm