Using an engaging “late-night show” setting, the Future Meeting Space innovation network presented the key findings from its latest research phase, which was concluded in 2023. Headlined "Creating Meaningful Events in Challenging Times", the research project focused on developing innovative event elements that deliver a lasting impact and genuine meaning for attendees.
In order for business events to fully unleash their potential for success even in challenging times, they need to serve a purpose, leave a legacy, and have genuine meaning. But how can meetings, conferences, and congresses meet these requirements? What are the event features that organisers need to focus on in the future as key success factors? In its latest research phase, the Future Meeting Spac
With its 2023 research topic "Navigating Business Events in Challenging Times", the Future Meeting Space (FMS) innovation network addresses the role of business events in the current era of transformation.
Why will people attend in-person events in the future was one of the core questions of this year’s Future Meeting Space (FMS) research focus. On 14 December, the innovation network presented the full results of its 2022 research phase "Redefining Event Attendance" in a hybrid set-up with more than 500 online attendees and around 30 selected guests on site in Frankfurt.
On 14 December 2022 at 2 pm (GMT), the GCB German Convention Bureau and Fraunhofer Institute for Industrial Engineering IAO, together with their research partners, will present the full results from Future Meeting Space 2022 live from Frankfurt in a free online event.
In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to attend or not to attend in-person business events in the future.
With its new research focus 2022, the Future Meeting Space (FMS) innovation network looks at the reasons why people will in the future decide for or against attending business events in person. The study of its last research on “Changing ecosystems” which presents trend scenarios for the age of borderless communication is now available for download free of charge.
In its 2021 research phase, the "Future Meeting Space" (FMS) innovation network, initiated by the GCB German Convention Bureau and Fraunhofer Institute for Industrial Engineering IAO, focused on the key topics and factors that impact the new ecosystem of events. Today, the FMS research partners are presenting their findings online, including scenarios for the future of events.
The GCB German Convention Bureau represents Germany as a leading and sustainable meetings destination. As a driving force for innovation topics, the GCB offers its members high-quality market research data and insights. By developing target group-specific marketing activities, the GCB is present in international markets as well as nationally and supports its members and partners in marketing their offerings.
