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Why People Attend In-Person Events: Results of Future Meeting Space Research on “Redefining Event Attendance”

Why will people attend in-person events in the future was one of the core questions of this year’s Future Meeting Space (FMS) research focus. On 14 December, the innovation network presented the full results of its 2022 research phase "Redefining Event Attendance" in a hybrid set-up with more than 500 online attendees and around 30 selected guests on site in Frankfurt.

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Dr. Martina Neunecker

Dr. Martina Neunecker

Press contact Director Communications & Strategy +49 69 242930-25 GCB Website

Welcome to GCB German Convention Bureau!

The GCB German Convention Bureau represents Germany as a leading and sustainable meetings destination. As a driving force for innovation topics, the GCB offers its members high-quality market research data and insights. By developing target group-specific marketing activities, the GCB is present in international markets as well as nationally and supports its members and partners in marketing their offerings.

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