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Why People Attend In-Person Events: Results of Future Meeting Space Research on “Redefining Event Attendance”

Why will people attend in-person events in the future was one of the core questions of this year’s Future Meeting Space (FMS) research focus. On 14 December, the innovation network presented the full results of its 2022 research phase "Redefining Event Attendance" in a hybrid set-up with more than 500 online attendees and around 30 selected guests on site in Frankfurt.

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Multi-Crisis Situation Calls for Increased Flexibility - New Studies with Cautiously Optimistic Outlook for the Events Sector


The organisation of meetings, conferences and congresses worldwide is affected by the impact of multiple crises. Two studies reviewing current challenges and showing future perspectives that were commissioned by the GCB German Convention Bureau and carried out by the European Institute for the Meeting Industry (EITW) and Oxford Economics analyse the changes in the meetings market resulting fr

Business Travel Promotes Staff Retention - Register Now: Future Meeting Space Presents Research Results on 14 Dec 2022

Business Travel Promotes Staff Retention - Register Now: Future Meeting Space Presents Research Results on 14 Dec 2022

On 14 December 2022 at 2 pm (GMT), the GCB German Convention Bureau and Fraunhofer Institute for Industrial Engineering IAO, together with their research partners, will present the full results from Future Meeting Space 2022 live from Frankfurt in a free online event.

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Inspiration, Networking, Learning: Attending Events Fuels our Working Life - Interim results from current Future Meeting Space research

In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to attend or not to attend in-person business events in the future.

Hybrid formats drive transformation of the event market - Results of Meeting- & EventBarometer 2021/22

Hybrid formats drive transformation of the event market - Results of Meeting- & EventBarometer 2021/22

The German National Tourist Board (GNTB), the EVVC European Association of Event Centres and the GCB German Convention Bureau present the results of the new "Meeting- & EventBarometer 2021/2022" with key figures for the meetings, congresses and event market in Germany.

Screenshot: Homepage "right and fair"

New “right and fair” website: Sustainability code of German-speaking event industry offers guidelines and practical examples

The website of the “right and fair” sustainability code has been relaunched in a new design, providing comprehensive inspiration and practical information about sustainability in the event industry. In addition to profiles of the more than 300 members of the right and fair code that can be found on www.fairpflichtet.de, the platform now also offers a variety of valuable content.

Why will people attend in-person events in the future? Future Meeting Space launches new 2022 research topic

Why will people attend in-person events in the future? Future Meeting Space launches new 2022 research topic

With its new research focus 2022, the Future Meeting Space (FMS) innovation network looks at the reasons why people will in the future decide for or against attending business events in person. The study of its last research on “Changing ecosystems” which presents trend scenarios for the age of borderless communication is now available for download free of charge.

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Meetings made in Germany connect the world - digitally and face-to-face. You want to contribute to the realization of this vision with your skills and enthusiasm? Become part of our diverse team as a commercial management consultant (m/f/d)! ➡️ https://t.co/zB3bmYfDCh. https://t.co/8z6UghFD9F

Meetings made in Germany connect the world - digitally and face-to-face. You want to contribute to the realization of this vision with your skills and enthusiasm? Become part of our diverse team as a commercial management consultant (m/f/d)! ➡️ https://t.co/zB3bmYfDCh. https://t.co/8z6UghFD9F

@GermanyMeetings
Why People Attend In-Person Events: Results of Future Meeting Space Research on “Redefining Event Attendance” https://t.co/GeE8t9QjQz https://t.co/nW2wFNMYiy

Why People Attend In-Person Events: Results of Future Meeting Space Research on “Redefining Event Attendance” https://t.co/GeE8t9QjQz https://t.co/nW2wFNMYiy

@GermanyMeetings
Last Call! Tomorrow it is finally time for the presentation of this year's Future Meeting Space research results. Join our online event and get inspired by the findings. 📆 December 14th, 3 - 4 p.m. (CET)👉 Register quickly: https://t.co/xLyt1I4O4D. 📷 iStock / tiero https://t.co/E9uAhx3zGI

Last Call! Tomorrow it is finally time for the presentation of this year's Future Meeting Space research results. Join our online event and get inspired by the findings. 📆 December 14th, 3 - 4 p.m. (CET)👉 Register quickly: https://t.co/xLyt1I4O4D. 📷 iStock / tiero https://t.co/E9uAhx3zGI

@GermanyMeetings
The Future Meeting Space closing event is around the corner! Have you registered, yet? 📆 December 14th, 3 - 4 p.m. (CET)👉 Don't miss! https://t.co/xLyt1I4O4D @iaofraunhofer #future #business #events #eventprofs 📷 iStock / South_agency https://t.co/CzA9Rfel6t

The Future Meeting Space closing event is around the corner! Have you registered, yet? 📆 December 14th, 3 - 4 p.m. (CET)👉 Don't miss! https://t.co/xLyt1I4O4D @iaofraunhofer #future #business #events #eventprofs 📷 iStock / South_agency https://t.co/CzA9Rfel6t

@GermanyMeetings
Multi-Crisis Situation Calls for Increased Flexibility - New Studies with Cautiously Optimistic Outlook for the Events Sector https://t.co/ZTw5HB6uTB https://t.co/zJVRXnNv1H

Multi-Crisis Situation Calls for Increased Flexibility - New Studies with Cautiously Optimistic Outlook for the Events Sector https://t.co/ZTw5HB6uTB https://t.co/zJVRXnNv1H

@GermanyMeetings
Meetings made in Germany connect the world - digitally and face-to-face. You want to contribute to the realization of this vision with your skills and enthusiasm? Become part of our diverse team as a commercial management consultant (m/f/d)! ➡️ https://t.co/zB3bmXY2KJ. https://t.co/X3I7S5QkST

Meetings made in Germany connect the world - digitally and face-to-face. You want to contribute to the realization of this vision with your skills and enthusiasm? Become part of our diverse team as a commercial management consultant (m/f/d)! ➡️ https://t.co/zB3bmXY2KJ. https://t.co/X3I7S5QkST

@GermanyMeetings

RT @iaostuttgart: So beeinflussen Geschäftsreisen die Arbeitgeberattraktivität Jetzt anmelden zur digitalen Ergebnispräsentation des Innova…

@GermanyMeetings
Business Travel Promotes Staff Retention - Register Now: Future Meeting Space Presents Research Results on 14 Dec 2022 https://t.co/6r2IQ5EIg8 https://t.co/2a4YEnXuvH

Business Travel Promotes Staff Retention - Register Now: Future Meeting Space Presents Research Results on 14 Dec 2022 https://t.co/6r2IQ5EIg8 https://t.co/2a4YEnXuvH

@GermanyMeetings
The latest study of our #innovation network Future Meeting Space addressed the challenges of the post-Corona era. Central thesis: The ecosystem of #events will change massively + sustainably. Over the next weeks, we'll present you three possible scenarios in short video format. https://t.co/REf39n5apP

The latest study of our #innovation network Future Meeting Space addressed the challenges of the post-Corona era. Central thesis: The ecosystem of #events will change massively + sustainably. Over the next weeks, we'll present you three possible scenarios in short video format. https://t.co/REf39n5apP

@GermanyMeetings
In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to attend or not to attend in-person business events in the future. https://t.co/YYhbFG4NfV https://t.co/d38ZEd0b6r

In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to attend or not to attend in-person business events in the future. https://t.co/YYhbFG4NfV https://t.co/d38ZEd0b6r

@GermanyMeetings
What does an event have to offer to get you to attend it on-site? 🙋 Are there certain formats, content + experiences that make a face-to-face event particularly appealing? 👉 Support our short #FutureMeetingSpace survey here: https://t.co/jf2lDPBRfT. https://t.co/l81rAbeoKV

What does an event have to offer to get you to attend it on-site? 🙋 Are there certain formats, content + experiences that make a face-to-face event particularly appealing? 👉 Support our short #FutureMeetingSpace survey here: https://t.co/jf2lDPBRfT. https://t.co/l81rAbeoKV

@GermanyMeetings
What does an event have to offer to get you to attend it on-site? 🙋 Are there certain formats, content + experiences that make a face-to-face event particularly appealing? 👉 Support our short #FutureMeetingSpace survey here: https://t.co/jf2lDPCp5r. https://t.co/itFmfkxttd

What does an event have to offer to get you to attend it on-site? 🙋 Are there certain formats, content + experiences that make a face-to-face event particularly appealing? 👉 Support our short #FutureMeetingSpace survey here: https://t.co/jf2lDPCp5r. https://t.co/itFmfkxttd

@GermanyMeetings

Press contacts

Dr. Martina Neunecker

Dr. Martina Neunecker

Press contact Director Communications & Strategy +49 69 242930-25 GCB Website

Welcome to GCB German Convention Bureau!

The GCB German Convention Bureau represents Germany as a leading and sustainable meetings destination. As a driving force for innovation topics, the GCB offers its members high-quality market research data and insights. By developing target group-specific marketing activities, the GCB is present in international markets as well as nationally and supports its members and partners in marketing their offerings.

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