With the conclusion of this year’s summit, the ICCO is excited to announce that the next ICCO Global Summit will be held in India in 2025. As a hub of innovation and a melting pot of diverse communication practices, India offers a unique backdrop for discussions on the future of public relations.
In collaboration with Worldcom Public Relations Group, ICCO hosted a week of impactful discussions, expert panels, and strategic networking at the Little Black Book (LBB) beach, setting the stage for dynamic exchanges and industry insights.
The GWPR Annual Index is a survey-based report measuring the position of women working in the global PR industry.
Since 2020, the PR sector has learnt to live with uncertainties those firstly brought by the pandemic and then by factors such as hyperinflation, political instability, and the war in Ukraine with subsequent humanitarian and energy crisis.
The World PR Report, the definitive study of the global public relations industry, conducted annually by the International Communications Consultancy Organisation (ICCO), is a fundamental look at the state of global PR practices and the trends and initiatives affecting and influencing its progress.
Research and anecdotal evidence indicates that progress has by and large stalled, that organisations have focused on the quick wins - to be seen to be on the right side of history and public opinion.
The last year has been a mixed bag of challenges and opportunities. Hope followed closely on the heels of despair as vaccines followed COVID-19 and recovery followed lockdowns.
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
In a recent survey of news and publishing professionals, over 86% of respondents agreed that local news access is vital to democracy. However, more than 45% said they believe that access to local news has actually decreased in the past decade.
Tightening up our use of data in campaigns is an ethical step PR must take to ensure we’re not contributing to misleading narratives.
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
Human beings are naturally groupish creatures who tend to like those who agree with them, and often dislike those who do not.