Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026.
The International Communications Consultancy Organisation (ICCO) has announced its newly constituted Executive Committee (ExCo). Representing 22 associations across the globe, ICCO continues its mission as the global voice of public relations and communications consultancies.
Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen Z associates to seasoned leaders, our teams already span decades of experience and expectation.
Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact.
AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning.
AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation.
AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences.
Can you tell the difference between a song written by a human, co-created with AI, or fully machine-made? Hungary’s ARTISJUS and PRBK Communications put this question to the public with their “Songwriters vs. AI Experiment”—and the results were surprising. While 72.6% spotted the AI track, less than 36% recognized the purely human creation.
In today’s agency world, AI isn’t just hype—it’s a performance multiplier. The agencies pulling ahead aren’t just using AI for speed; they’re using it to drive clarity, trust, and client visibility.
Many young professionals feel the pressure to find a career that not only provides a steady income but also aligns with their passions and values. You're constantly told to "find your purpose" or "do what you love", but when it comes to a career, what does that actually mean? For a generation that's grown up using social media as a canvas for creativity and self-expression, the answer might be clo
A Celebration of the World’s Best PR Work will take place in India on 12 November 2025 Awards now Open for Submissions till 29 August 2025
The International Communications Consultancy Organisation (ICCO) is proud to welcome Riverside Strategy as its newest direct agency member, marking an important milestone in fostering innovative, cross-border communications partnerships.
