Yamaha Motor Increases Corporate Value and Brand Strength through Global Brand Strategy - Defining the Unique Style of Yamaha, and Designating the Company’s Founding Date (July 1) as “Brand Day” -
IWATA, June 29, 2017 -Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that it has designated July 1- the anniversary of the company’s founding - as “Brand Day”to encourage Group employees worldwide to feel a closer connection to the Yamaha brand. The Brand Day concept has been formulated with the aim of strengthening internal branding, so that each and every employee can feel increased underst