ComeOn! and EYEBALLERS partner to support the future of Swedish esports

ComeOn!, one of Sweden's leading gaming and entertainment brands, has entered a new partnership with EYEBALLERS, one of the most iconic names in Swedish esports, to support the continued growth of Sweden's competitive gaming scene.

The collaboration brings together two Swedish-born brands with a shared ambition: to strengthen the future of Swedish esports through talent development, community engagement and initiatives that help create opportunities for the next generation of players.

As part of the partnership, ComeOn! will support EYEBALLERS across a range of activities focused on developing local talent, engaging fans and contributing to a stronger and more sustainable esports ecosystem in Sweden.

Sweden has long been recognised as one of the world's leading esports nations, producing some of the industry's most influential players, teams and moments. Maintaining that position requires continued investment in local organisations, talent development and grassroots initiatives that help identify and nurture future talent.

For ComeOn!, the partnership represents more than a sponsorship. It is an investment in a community that has played a significant role in shaping modern gaming and entertainment, while helping create opportunities for future generations of esports talent.

Nicklas Antonsson, Commercial Director at ComeOn!, said: "Sweden has played a defining role in the development of global esports, producing some of the industry's most recognised players, teams and organisations. EYEBALLERS has a unique place in that story. Their commitment to developing Swedish talent and building a strong community around competitive gaming aligns closely with our own values. Through this partnership, we want to contribute to the future of Swedish esports and help create opportunities for the next generation of players. We are proud to support an organisation that continues to inspire and develop talent both on and off the server."

Axel Fridén, CEO of EYEBALLERS, commented: "Swedish Counter-Strike made us, and giving back to it is the whole point of EYEBALLERS. ComeOn! understands that. They're a Swedish-born company that gets what this scene means here, and they're backing us to do the unglamorous work that actually matters: developing players, funding the grassroots, and giving young talent somewhere to go. They're also a partner we can stand behind responsibly, which matters when you're as close to your community as we are. This is fans, players and partners pulling in the same direction, and that's how you build something that lasts."

The partnership will see ComeOn! and EYEBALLERS collaborate on initiatives designed to engage fans, support emerging talent and contribute to the long-term development of Swedish esports.

More than a sponsorship, it represents a shared commitment to supporting the people, communities and organisations that will shape the next chapter of Swedish esports.

About EYEBALLERS

Originally founded in 1998, EYEBALLERS is one of the most legendary names in esports, with championship pedigree across Quake, Counter-Strike and beyond. In 2022, the historic brand was revived by Jesper Wecksell, one of Sweden's most accomplished Counter-Strike players and a multiple Major champion, with a clear mission: to build Sweden's leading esports organisation and develop the next generation of homegrown talent.

Backed by a passionate community and a roster of rising Swedish stars, EYEBALLERS proudly carries the banner of "Sweden's Team" and continues to play an active role in shaping the future of Swedish esports.