ComeOn Group Advances Personalisation Strategy with Xtremepush Partnership

ComeOn Group, a leading global iGaming operator, has announced a new strategic partnership with Xtremepush, strengthening its CRM capabilities and supporting the Group’s continued focus on delivering more personalised player experiences.

Through the partnership, ComeOn will integrate Xtremepush’s customer engagement platform across its multi-brand portfolio, bringing customer data and CRM capabilities together in one place. The technology will enable ComeOn to better understand and respond to player behaviour in real time, creating more relevant and tailored experiences across both Sports Betting and Casino.

The partnership forms part of ComeOn’s wider personalisation strategy, using technology and data to make every interaction more relevant to the individual player. ComeOn’s marketing and CRM teams will be able to build more responsive player journeys across key touchpoints, from onboarding and retention to loyalty and ongoing engagement.

Xtremepush’s platform will also enable ComeOn to explore new opportunities around real-time gamification, loyalty and behaviour-led rewards, supporting the Group’s ambition to continually evolve the entertainment experience across its brands and markets.

Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said:

“Personalisation is a big part of how we continue to evolve the player experience at ComeOn. We want to understand what our players enjoy and use technology and data to make their experience more relevant, engaging and entertaining. Partnering with Xtremepush gives our teams stronger real-time capabilities and allows us to respond to player behaviour in a much smarter way. It’s another step forward in how we use technology to create safe, engaging and more personalised experiences for our players across our brands and markets.”

Rob Pryce, Chief Revenue Officer at Xtremepush, added:

“We are proud to partner with ComeOn Group, an operator with a clear focus on innovation and the player experience. Our platform brings together real-time customer data, CRM, gamification and loyalty capabilities, giving ComeOn’s teams the tools to create more relevant and responsive player journeys. We’re excited to build on the partnership and support ComeOn as it continues to strengthen personalisation and engagement across its portfolio of brands.”

About Xtremepush

Xtremepush is the most complete CRM & Loyalty marketing solution on the market. Powered by people who genuinely champion customer successes, it enables igaming companies to leverage real-time data, AI, and gamification to build, grow, and retain strong player relationships. Unique in its ability to drive conversion and loyalty through lifecycle-specific, AI-powered journeys at scale, Xtremepush is proven as an all-in-one, unified solution, as well as a brand that builds mutually-beneficial partnerships for life.

Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. https://www.xtremepush.com/