ComeOn Group integrates Kambi Odds Feed into its Proprietary Sportsbook Platform

ComeOn Group, a leading global iGaming operator, today announced a multi-year data partnership with Kambi Group plc to integrate its premium Odds Feed+ solution. The partnership is primarily focused on the integration of market-leading esports odds from Kambi’s esports division, Abios, into ComeOn’s in-house developed proprietary multi-feed sportsbook platform.

This strategic odds feed integration allows ComeOn Group to further differentiate its sportsbook experience, specifically targeting the high-growth esports sector. By combining its own proprietary technology and internal risk management with Abios’ specialized data, ComeOn is strengthening its offering for the next generation of bettors across its core locally regulated markets.

While the partnership is centered on elevating ComeOn’s esports and digital sports content, the integration of the Kambi odds feed also provides supplementary support across the Group’s broader sportsbook portfolio. This technical addition complements ComeOn’s existing multi-feed architecture, providing the agility needed to tailor odds and markets to specific player preferences and supporting the Group’s localized brand strategies.

Juergen Reutter, Chief Executive Officer of ComeOn Group, said: “By integrating Kambi’s pricing capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the market-leading esports coverage provided by Abios. This allows us to double down on our commitment to provide hyper personalization and localized player experiences. We continue to grow the Sportsbook part of our business as per our strategy, powered by our in-house platform which gives us the agility to connect to a variety of leading data providers. This ensures we can continue to differentiate our local offerings and provide a superior experience to our players in each market.”

Werner Becher, Kambi Group CEO, said: “We are delighted to welcome ComeOn Group as our latest Odds Feed+ partner. Odds Feed+ is built on the principles of quality, choice and trust, and this partnership reflects the confidence leading operators place in Kambi’s odds service. By combining market‑leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world‑class sportsbook experience to players across their markets.”

For further information, please contact:

Mattias Frithiof

SVP Investor Relations & Sustainability

Mattias.Frithiof@kambi.com

Mobile: +46 707 422 332

For media enquiries, please contact:

Pressoffice@kambi.com

Andy Roocroft

Head of PR & Communications

Andy.Roocroft@kambi.com

About Kambi

Kambi Group is the home of premium sports betting services for licensed B2C gaming operators. Kambi’s portfolio of market-leading products include Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, Esports, Front End and Sportsbook Platform. Kambi Group also operates esports data and odds supplier Abios, front end technology experts Shape Games and cutting-edge AI trading division Tzeract. Kambi Group’s partners include ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. Kambi Group employs more than 1,000 staff across offices in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.