ComeOn Group strengthens leadership team for next stage of growth

ComeOn Group has announced a series of senior leadership appointments as the Company continues to strengthen its organisation and invest in the capabilities supporting its next stage of growth.

The appointments include Alex Woodhams as Chief Product Officer, Sara Nunes as General Manager for Finland and Kristoffer Ottosson as Director of IT Operations, alongside the promotion of Sherwin Jarvand to Chief Operating Officer.

Alex Woodhams joins ComeOn Group as Chief Product Officer on 14 September, based in the Company’s London office. With more than 20 years of product leadership experience across major digital consumer businesses, Woodhams most recently led the global customer product organisation at Just Eat across 19 markets. His career also includes senior leadership roles at Spotlight Sports Group and Tesco, with a strong track record spanning digital transformation, product and technology, personalisation and driving commercial growth through customer experience.

His appointment further strengthens ComeOn Group’s focus on product-led growth, personalisation and delivering increasingly relevant digital experiences for its players.

Sara Nunes has joined ComeOn Group as General Manager for Finland, building the Company’s local leadership ahead of the upcoming regulatory changes to the country's online gambling market. Nunes brings more than 15 years of commercial leadership experience within the iGaming industry, having held senior positions at High Roller Technologies, Rootz, Kindred Group and Betsson Group.

Her appointment reflects ComeOn Group’s continued investment in local market expertise and its ambitions for the locally regulated Finnish market.

Kristoffer Ottosson has joined ComeOn Group as Director of IT Operations, based in Stockholm. With two decades of infrastructure and technology leadership experience from NetEnt and Internet Vikings, Ottosson brings extensive experience of building and scaling technology operations within complex, highly regulated environments.

In his new role, he will lead ComeOn Group’s IT Operations function, supporting the resilient and scalable technology foundation behind the Group’s continued growth.

Alongside the new appointments, Sherwin Jarvand has been promoted to Chief Operating Officer, expanding his leadership remit to include Customer Experience alongside his existing commercial and operational responsibilities.

The expanded role brings Customer Experience closer to ComeOn Group’s other customer-focused functions and supports the Company’s strategic ambition to increasingly position customer services as a driver of player experience and retention.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are building ComeOn for its next stage of growth, and having the right leadership and capabilities across the organisation is a fundamental part of that. Alex, Sara and Kristoffer bring deep expertise across three areas that are increasingly important to our strategy - product, local market leadership and technology. At the same time, Sherwin’s promotion to Chief Operating Officer recognises the significant contribution he has already made to ComeOn and gives him a broader mandate across our customer-facing operations.

Together, these appointments strengthen an already experienced leadership team and put us in an even stronger position to execute our ambitions in our regulated markets.”

The appointments form part of ComeOn Group’s continued investment in its people, proprietary technology and locally relevant operations as it builds for sustainable growth across its portfolio of regulated markets.