ComeOn strengthens its proprietary sports platform with Inspired Virtual Sports addition

Leading iGaming operator ComeOn Group announced the addition of Virtual Sports to its award-winning proprietary sports betting platform. The partnership with Inspired Entertainment extends across the Nordics and is a great addition to ComeOn’s ambitious growth plans within sports betting.

ComeOn Group’s platform with its proprietary sportsbook technology and in-house trading capabilities, will now offer customers engagement through a dynamic selection of innovative Virtual Sports that includes Football, Basketball, American football, and Marble racing - all carefully crafted to maximise the entertainment experience for players across a wide range of markets.

ComeOn Group has set to double their sportsbook business over the coming years, where Virtual Sports is a part of the continuous strategy to innovate the sportsbook offering and to elevate the player experience alongside meeting the increasing market demands.

Jonathan West, Director of Sports Trading at ComeOn Group, said: “We are excited to partner up with Inspired to expand our offering and further strengthen our platform with an immersive virtual suite for our customers. We chose Inspired because they have a very extensive suite of virtual games along with official rights to certain sports leagues, including branded American football, basketball and baseball games. With this Virtual Sports partnership we will be able to offer a best-in-class sportsbook experience for our players while keeping one step ahead of the competition.”

Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, said: “ComeOn Group is a very valued addition to Inspired’s Tier 1 stable of operators, we are delighted to bring our high-quality Virtual Sports products to their customer base in the Nordics through this exciting partnership. Our wide-ranging content caters to both seasoned sports bettors and newcomers seeking a fresh and accessible experience, such as our captivating Marbles game.”

About Inspired Entertainment, Inc.

Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.

Additional information can be found at www.inseinc.com.