Craft Pop-Up Shanghai.jpg

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Craft Pop-Up Shanghai.jpg

Shanghai Store Front
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  • CRAFT Launches Immersive Pop-Up Experiences in China to Reignite Brand Legacy

    CRAFT Launches Immersive Pop-Up Experiences in China to Reignite Brand Legacy

    CRAFT is taking bold strides into the Chinese market with the launch of two dynamic pop-up experiences in Shanghai’s Zhangyuan and Nanjing’s Deji Plaza. Running from April through July 2025, the initiative is designed to reintroduce CRAFT’s rich heritage and performance-led innovation to Chinese consumers while strengthening its presence in one of the world’s fastest-growing sportswear markets.

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