– in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.
The United States is the richest nation in the world, yet it remains one of the few developed nations without universal health care. That reality seemed odd to Swedish sportswear brand Craft, resulting in a new campaign, “Universal Health Wear.”
The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra Carbon Race Rebel. Weighing a mere 200 grams, the superlight road racer is designed for record-breaking marathon performances at the highest level of running.
Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team. An extraordinary endurance athlete with an affection for the hills and mountains, Lee will partake in Craft’s development of innovative high-end running shoes and clothes.
The Norwegian Biathlon Association has signed a 4-year contract with the internationally strong brand Craft Sportswear. The collaboration will begin after the 2022 Olympics.
Craft Sportswear has signed a 5-year contract with the Norwegian Ski Federation, meaning that the skiers of the world's most successful national cross-country ski team will race and train in Craft apparel as of 2022.
Craft Sportswear's high ambitions in running, resulting in innovative apparel and shoes, now also includes the Craft Elite Run Team. The newly formed world-class outfit will compete all over the world in various long-distance events, focusing primarily on trail races. In addition, the runners will be deeply involved in the development of new shoes and apparel for both training and racing.
Swedish sportswear brand Craft launches CTM Ultra Carbon, a new ultra innovative running shoe with excellent durability and grip for various surfaces – destined to break new ground and set new personal records across the world. The shoe has been developed together with world-renowned ultra-runner Tommy Rivs.
Craft of Scandinavia AB (owned by public company New Wave Group AB) have announced the signing of a strategic distribution partnership between its Craft Sportswear business with Aspire Brands Pte Ltd for the brand across a range of markets in APAC and the Middle East effective from 1st January 2021.
How could a small town in rural Arizona become the center of ultra- and long-distance running? Sportswear brand Craft is determined to find out and launches a unique visual campaign that journeys to the heart of running, and to life itself.
Sportswear brand Craft launches a unique protective race jersey for this year’s Tour de France. The groundbreaking jersey is developed together with Craft partners DSM and Team Sunweb, resulting in an innovative garment that offers cyclists abrasion resistance at speeds up to 60 km/h – reducing the risk of injuries and maximizing the chance for success.
Sportswear brand Craft has teamed up with world-renowned endurance athlete Tommy Rivs. Known for his love of running and contemplative views on hardcore endurance training, Tommy Rivs will play a major role in Craft’s development of innovative high-end running shoes and clothes.
