20 MILLION BASELAYERS LATER: Craft launches the little black with a twist – Active Comfort

Press release -

20 MILLION BASELAYERS LATER: Craft launches the little black with a twist – Active Comfort

Forty years ago functional sportswear pioneer Craft created the world’s greatest base layer. Now, with the launch of the casual crossover collection Active Comfort, the company is doing it again.

Active Comfort is the latest member of the Craft baselayer family. Featuring a colorful, contemporary design that merges fashion with function, these garments make the perfect choice for all kinds of activities – from strenuous workouts to alpine skiing, trekking and relaxed après-ski. As well as for a spontaneous walk on the town.

The garments are made of soft materials and feature a seamless construction (torso), providing outstanding comfort. Polyester closest to the skin offers great moisture transport and a quick-dry effect, while bodymapped mesh structure in hot spots enhances ventilation for perfect body-temperature management.

QUICK DRY
Seventy percent high-quality polyester propels moisture from the skin to the outer layer. The result is a dry body and a quick-drying garment.

SEAMLESS
The torsos come without seams for optimal comfort and for a precise placement of the bodymapped mesh structures.

SOFT TOUCH
Soft materials with a smooth structure embrace the skin with a gentle, cozy touch.

HIGHLIGHTS

  • Colorful, contemporary color palette
  • Excellent moisture transport
  • Soft and smooth fabric
  • Seamless torso
  • Bodymapped mesh structure in hot spots

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Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craft.se

Contacts

Daniel Högling

Daniel Högling

Press contact Product & Marketing Director +46 (0) 33 722 33 85

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Craft Sportswear

We are a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is raised to race.

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com

Craft Sportswear International
Evedalsgatan 5, Box 1774
SE- 501 17 Borås
Sweden
Coming soon - craftsportswear.com
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