CRAFT AND SPRINT STAR SANNA KALLUR TEAM UP TO DEVELOP THE NEXT GENERATION SPORTSWEAR

Functional sportswear brand Craft joins forces with Swedish sprint hurdler and world-class athlete Sanna Kallur. The partnership means that the European champion will train and race wearing Craft products as well as play a major part in the development of the brand’s new functional sportswear.

”Sanna is a perfect partner for us,” says Craft’s CEO Jonas Peterson. ”She’s not only one of the best sprint hurdlers in the world but also a great role model and source of inspiration when it comes to sports and a healthy lifestyle. No doubt will she be a superb ambassador for our brand and an excellent collaborator in the development of our products.”

Sanna Kallur, who is the indoor world record holder in 60 meter hurdles, have been plagued by injuries over the last years and is currently working hard to excel at the 2016 Rio Olympics. ”Craft shares my determination to work hard and always aim for the top,” she says. ”And I’m confident that we will help each other reach even further during the upcoming years.”

On her road to the Brazilian metropolis, Craft will provide Sanna with all her clothing requirements including training clothes, baselayers, accessories, recovery clothes and leisurewear.

The collaboration also means that she will play a key role in Craft’s R&D process for the development of new products, especially within the brand’s Run and Trainingwear categories, focusing on both fit and design.

The partnership between Craft and Sanna Kallur starts July 1, 2015.