Craft launches new dynamic website featuring online shopping

Functional sportswear brand Craft revamps its online presence launching craftsportswear.com – a dynamic, user-friendly brand site with e-commerce capacity. The new site is a content-meets-commerce destination that will make Craft’s wide range of sportswear available to sport-loving consumers across the globe. 

”E-commerce is a new feature for our brand,” says Craft’s CEO Jonas Peterson. ”It gives us a fantastic opportunity to present a wider range of our sportswear to end users.” 
Besides a smooth and appealing online shopping experience, the new brand site gives consumers easy access to rich information about products, innovations and Craft athletes. 
”We have taken a comprehensive approach to the brand’s digital presence,” says Peterson. ”All content, including the web shop and product presentation, has been designed according to the concept Innovations That Inspire.”

The Swedish version of craftsportswear.com will be launched on June 8. The rollout in other languages will continue on a market-by-market basis.