Craft launches new dynamic website worldwide

Functional sportswear brand Craft revamps its online presence by launching craftsportswear.com – a dynamic, user-friendly brand site designed to deepen Craft’s relationship with sport-loving consumers across the globe.

We have taken a comprehensive approach to the brand’s digital presence,” says Craft’s CEO Jonas Peterson. ”All content, including the product presentation, has been designed according to the concept Innovations That Inspire.”

According to Peterson the new website it will act as a hub for all communication that Craft Sportswear do. ”The site will present our full range of functional sportswear and give consumers easy access to rich information about products, our many innovations, events and Craft athletes,” he says.

The global version of craftsportswear.com was launched November 5. The rollout of country-specific versions will be made on a maket-by-market basis.