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Craft Sportswear and the Finnish national biathlon team launches ‘hannunvaakuna’ racing suit

Press release -

Craft Sportswear and the Finnish national biathlon team launches ‘hannunvaakuna’ racing suit

The collaboration between Swedish sportswear brand Craft and the Finnish national biathlon team has resulted in highly functional race garments with a truly strong presence. The new competition wear will be worn by Kaisa Mäkäräinen and her colleagues on the Finnish team during the 2015/2016 season.

"We looked for something that would really set the suit apart from the competition," says Craft's designer Lena Karlsson. "Soon we came up with the 'hannunvaakuna', the looped square that is a common symbol in Finland and that conveys strength and good luck. Placing the patterns in lines that follow the moving body, we have created a suit that truly radiates speed and power."

The new Finland Biathlon competition garments are based on Craft's revolutionary Podium Suit, which has been equipped with biathlon-specific details such as smooth rubber patches in certain areas to ensure steady and precise shooting.

Made of very thin and lightweight Italian polyester, the suit offers superior moisture transport and body-temperature management. In addition, compression fabrics in the legs keep the muscles focused while ultrasonic taped seams create a smooth surface for optimal aerodynamics.

The suit is packed with innovative features including Moving Wing Technology ™, which is a wing-like construction piece at the upper back that ensures total freedom of movement and allows the skiers to transmit all their power into each pole stroke. Furthermore, three-dimensional ergonomic design provides perfect fit and optimal comfort.

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Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com

Contacts

Daniel Högling

Daniel Högling

Press contact Product & Marketing Director +46 (0) 33 722 33 85

Craft Sportswear

We are a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is raised to race.

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com