Press release -
Craft Sportswear's new baselayer Active Extreme 2.0 wins GOLD at ISPO Awards 2016!
Craft Sportswear is proud to announce that its new, revolutionary baselayer collection Active Extreme 2.0 has been chosen GOLD WINNER at the ISPO Awards 2016.
Building on the highly successful baselayer Active Extreme, which won 38 medals at the 2014 Sochi Olympics, Active Extreme 2.0 is made of a double-layer fabric featuring CoolMax Air, a new generation of performance fibers engineered with a propeller shape that offers outstanding air permeability and rapidly drives moisture from the skin. True to its Active Extreme legacy, the 2.0 comes with technical features such as 3D fit and mesh panels with big holes ensuring total freedom of movement and superior ventilation.
"We are known around the world for our high-quality baselayers, so it's a truly great feeling to win GOLD at the ISPO Awards for our latest cutting-edge collection Active Extreme 2.0," says Craft's international brand manager Daniel Högling. "This award really shows that hard work does pay off."
The statement of the ISPO Award jury reads:
"This new baselayer is very lightweight and thin, has a cool feel, but it also offers great insulation when it's cold outside during the workout. The new knitting pattern creates a beautiful look. And what's best: If you are into endurance sports, you can really rely on its moisture management!"
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Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com
