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Your performance starts here. Pure and simple.

Press release -

Your performance starts here. Pure and simple.

If you are a dedicated athlete who leaves nothing to chance, you understand the importance of solid pre-season training. Offering excellent function, great comfort and contemporary design, the Pure collection from Craft Sportswear was developed for women like you.

Craft’s new Trainingwear concept Pure is designed for female athletes who prefer to work out in tanks, tees and tights, focusing on their exercise rather than worrying about mirrors staring back. Or pants that don’t stay up, or tees creating gaps.

Pure Cool Tee
Designed for women who enjoy pushing their limits, Pure Cool Tee is a superlight item made of two soft mesh fabrics that offer exceptional ventilation and comfort, keeping you cool during high-intensity workouts. The tee comes with drop tail so you don't have to worry about gapping.

Pure Print Tights
Pure Print Tights feature an all-over print that provides the right attitude for great workouts. Made of soft and stretchy fabrics and engineered with an ergonomic 7/8-length fit, the tights offer excellent body-temperature management and great freedom of movement.

Highlights

- Two soft mesh fabrics offer exceptional ventilation and comfort (tee)
- Contemporary all-over print (tights)
- Shaped, flattering waist (tights)


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Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com

Contacts

Daniel Högling

Daniel Högling

Press contact Product & Marketing Director +46 (0) 33 722 33 85

Craft Sportswear

We are a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is raised to race.

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com