Press release - 29 January 2016 08:00

Your regular underwear just got useless

In an effort to shatter your personal bests you wear the best tights, the best running shoes and the best sports watch. But the question is: do you wear functional underwear? If not, your efforts might become nothing more than unfulfilled dreams.

Optimal performance requires optimal body temperature. Which in turn requires functional clothes all the way from the skin to the outer layer. Craft Sportswear's new underwear collection Greatness is designed to keep you cool and dry during workouts in warm conditions, allowing you to perform at your best even when the heat is on.

The innovative collection is made of thin, lightweight and elastic polyester that provides efficient moisture transport and a smooth, tight fit. In addition, bodymapped mesh panels in hot spots ensure superior cooling and ventilation.

Greatness includes briefs, boxerbriefs as well as hipster, brazilian and string panties.

Don't let cotton ruin your performance. Wear functional underwear –and activate your inner greatness. And look great in the locker room as well.

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Daniel Högling

Press contact Product & Marketing Director daniel.hogling@craft.se +46 (0) 33 722 33 85

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Your regular underwear just got useless
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Your regular underwear just got useless
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Your regular underwear just got useless

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Daniel Högling

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Craft Sportswear