Craft Sportswear's high ambitions in running, resulting in innovative apparel and shoes, now also includes the Craft Elite Run Team. The newly formed world-class outfit will compete all over the world in various long-distance events, focusing primarily on trail races. In addition, the runners will be deeply involved in the development of new shoes and apparel for both training and racing.
Swedish sportswear brand Craft launches CTM Ultra Carbon, a new ultra innovative running shoe with excellent durability and grip for various surfaces – destined to break new ground and set new personal records across the world. The shoe has been developed together with world-renowned ultra-runner Tommy Rivs.
Craft of Scandinavia AB (owned by public company New Wave Group AB) have announced the signing of a strategic distribution partnership between its Craft Sportswear business with Aspire Brands Pte Ltd for the brand across a range of markets in APAC and the Middle East effective from 1st January 2021.
How could a small town in rural Arizona become the center of ultra- and long-distance running? Sportswear brand Craft is determined to find out and launches a unique visual campaign that journeys to the heart of running, and to life itself.
Sportswear brand Craft launches a unique protective race jersey for this year’s Tour de France. The groundbreaking jersey is developed together with Craft partners DSM and Team Sunweb, resulting in an innovative garment that offers cyclists abrasion resistance at speeds up to 60 km/h – reducing the risk of injuries and maximizing the chance for success.
Sportswear brand Craft has teamed up with world-renowned endurance athlete Tommy Rivs. Known for his love of running and contemplative views on hardcore endurance training, Tommy Rivs will play a major role in Craft’s development of innovative high-end running shoes and clothes.
Sportswear brand Craft will be the new clothing supplier to the Swedish Handball National Team. The 4-year collaboration, which includes the men’s, women’s and youth teams, begins July 1, 2019.
As of the 2019/20 season FC Luzern will play in CRAFT Sportswear apparel. The Swiss football club and the sportswear brand have reached an agreement on a partnership that lasts until at least 2021. Craft Sportswear will equip all FC Luzern representative teams, on and off court. As in the past, Ochsner Sport remains the official supplier of FC Luzern and made the new partnership possible.
World’s Largest Obstacle Course Race and Endurance Brands Brings the Word’s Most Challenging OCR Event to the Alpine Heart of Scandinavia November 9-10.
The success continues for Craft as the brand can add not one but two more Gold from ISPO Award 2019 to its bulging medal collection. The winners this time are the SubZ Sweater and the CTM Hood Long Sleeve, two unique garments that combine fashion, sports and innovation to push the limits of next generation sportswear.
Craft's revolutionary baselayer item CTM Hood Long Sleeve has been chosen ISPO Award Gold Winner 2019. The seamless warp-knit long-sleeve jersey, which offers superior fit, comfort and body-temperature management, won Gold in the category Snowsports, Base Layer.
The fusion of sports, fashion and exclusivity captivated the jury of the ISPO Award 2019, rewarding the unique SubZ Sweater from Craft with Gold in the category Health & Fitness, Hybrid Outer Layer
