Helium 10 review - best seller tool for Amazon & Walmart in 2023?

The Helium 10 Amazon FBA Tool Suite provides a set of tools for product page evaluation, keyword research, and analyzing and understanding competitors. It is similar to the well-known Jungle Scout Suite, but is specifically designed to help Amazon FBA sellers analyze their product pages and ultimately generate more sales and reduce bad purchases and costs.

The tools provided by this Amazon FBA tool can help sellers improve their listings by identifying keywords and trends that drive attention and customer acquisition. This article will introduce Helium 10 and all of its individual features and innovations in 2023.

What is Helium 10?

Helium 10 specializes in software tools for the so-called Fulfilment By Amazon, where you can offer and sell products on Amazon's Marketplace. But recently, there is also the possibility to use the tool for Walmart's marketplace in the USA. Likewise, a cooperation with the Chinese Alibaba is sealed and is available as another trading place, especially for establishing supplier relationships.

For many users, Helium 10 is considered the most comprehensive and best FBA tool currently available on the market. Helium 10 is a collection of different tools compiled into one entire suite. The company behind the tool is called Pixel Labs LLC and is based in Irvine, California. The tool is rightly called a wonder weapon from the Silicon Valley tech industry.

Helium 10 Pricing

The prices for the Helium 10 Suite are staggered according to the range of functions in three packages, which are billed monthly or with a discount also annually:

The packages come with a 30-day money-back guarantee if you are not satisfied with the tools. You can get the exact differences between the packages and the corresponding feature set on the Helium 10 packages and prices comparison.

Helium 10 Product Research

Anyone who has ever dealt with Amazon FBA or perhaps can even prove their own experience knows how much it depends on the right product. Here, the tools of Helium 10 form the core of the suite. The various tools can be used to analyze sales-relevant information on individual products. The goal is to focus on the right product right from the start, to avoid bad purchases and, in particular, to identify opportunities and leverage potential in the right niches.

Chrome Extension

Helium 10 Chrome Extension is a plugin for Chrome browser that includes 5 different functions to perform successful product research:

By the way: The Helium 10 Chrome Extension is completely free and can be downloaded here.

Black Box

Helium 10's Black Box is an enormous product search engine that searches for suitable products and offers according to individual criteria. The user can thus enter his own parameters, for which the entire portfolio and thus also the competitive environment can then be output and analyzed.

Trendster

Trendster, also known as Amazon Price Trend Tracker since 2022, displays the development of prices, sales and turnover of products in visual reports. This is particularly helpful if you have already found potential items for which you also want to evaluate the development in the history and derive a future trend. After all, you want to avoid purchasing products that have long since passed their zenith and may no longer be in demand tomorrow.

Keyword Research Using Helium 10

Similar to Google, Amazon is nowadays also very much about being played with the right keywords. This is the only way to gain access to customers and get enough traffic to your own offer. Helium 10 offers a variety of functions for the correct choice of keywords and the associated description of the articles.

Cerebro

Cerebro is a powerful feature of Helium 10 that evaluates the keywords of an offer. This also works backwards, so that the corresponding keyword strategy can be revealed for a single ASIN. This makes it possible to equip one's own product well from the start and to work it out in such a way that it can be found and is assertive against the competition.

Amazon Keyword Planner (Magnet)

The own Amazon or Walmart SEO strategy can be easily defined by Magnet. The tool scours the relevant competitive environments and outputs keywords with a high reach that are relevant for the company's own product. Behind each keyword, there is also access to further data and evaluations, so that optimization can also be carried out in depth. By using Magnet, you plan your own keyword set and formulate a large part of your own SEO strategy.

Amazon Keyword Generator (Misspellinator)

This tool analyzes your own keywords for misspellings and typos of these terms. It automatically enriches the keyword data of your own products, so that even with incorrect spellings there is a chance to be displayed. The bottom line is that this results in a valuable portion of additional clicks.

This is How Helium 10 Listing Optimization Works

Optimizing the product page on Amazon, the so-called listing, is one of the essential challenges in FBA. Both the title & short description and the master keyword list as well as the keywords themselves and crisp bullet points are part of the standard of a successful listing. In this field, Helium 10 has made particularly many new steps in 2022 and 2023. The previous listing builder called "Scribble" has been completely rebuilt and just recently released as Amazon Product Listing Software. Scribble continues to exist in parallel, but initial impressions suggest that the new tool will replace the previous one in the medium term.

Amazon Product Listing Software (Listing Builder)

The Listing Builder is the core of Helium 10's Listings Optimization. It is used to create, optimize and manage listings. It brings together all the underlying keyword lists and generates the appropriate description text. Adjustments can be easily synchronized across multiple products. Particularly noteworthy here is not only the ease of work, but also the quality that the tool provides when creating listings.

Frankenstein

Behind the funny name is an application that has recently also been called Amazon Keyword Processor & Cleaner. The tool groups large keyword lists of, for example, thousands of terms into manageable smaller units. In the process, it also cleans up terms so that well usable information is created. Accordingly, it is strongly responsible for the quality and preliminary work with regard to the texts in a listing.

In addition, there are three other functions that are really handy and worth using:

Managing Operations Through Helium 10

Once sales have started, you quickly find yourself confronted with the entire range of tasks involved in operations. The inventory needs to be maintained, sufficient goods need to be in stock, and refunds and returns are necessary in case of complaints. Helium 10's Operations Management provides all these tasks and even more critical functions for day-to-day business.

Inventory Management

All inventory is held and managed together in this area. Inventory data is updated in near real time. Warnings are issued or automated processes are started in the event of critical stocks. This makes it possible to monitor at any time which products need to be reordered and prepared for FBA. The warehouse location, for example in a separate storage area or at Amazon itself, can also be managed here.

Refund Genie

The entire back processing of orders is organized via this tool. This includes the return, collection and reuse of products as well as the refund of paid amounts.

The other tools from Helium 10 Operations are:

Analytics Tools

A tool as data-rich as Helium 10 also leaves nothing to be desired in terms of analysis tools. There are solutions for the evaluation of sales and financial data as well as for market analysis.

Profits

In this area, financial data is evaluated and clearly compiled. Sales, costs and returns are taken into account to show ongoing profitability. Thus, entrepreneurs in Amazon FBA or also for their stores at Walmart always have an overview of how the business is doing overall.

Market Tracker

If desired, reports can be generated to evaluate different markets and competitive environments. This means that you always have an overview of current changes and can already access them in your own dashboard.

Keyword Tracker

Similar to Google Search, Helium 10 provides a keyword tracker that measures and outputs the current ranking of products for specific keywords in real time. This means that you always know how well you are doing at the moment and where you can identify focus areas for optimization.

Helium 10 Free Tools

Not all of Helium 10's applications are chargeable. For example, there are quite a few tools that are free of charge and are sufficient especially for the first impression or simpler daily tasks.

Currently, the following features of Helium 10 are free:

• Chrome Extension
• Amazon Keyword Research
• PPC Audit
• URL Builder
• QR Code Generator
• Amazon Anomaly Tracker

Here you can find the detailed description of the free features and how to access them.