CLAUDIA LÄSSIG STEPS DOWN FROM THE MANAGEMENT OF LÄSSIG GMBH – LÄSSIG GMBH WELCOMES ANNE-LAURE BIGOT AS NEW CEO

BABENHAUSEN, JANUARY 15, 2025 – After 18 years of successful leadership, Claudia Lässig, founder and Managing Partner of Lässig GmbH, will step down from operational management at the end of 2024. Starting in the new year, Anne-Laure Bigot will take over the role of CEO from Claudia Lässig. This transition marks a significant step in further expanding the LÄSSIG brand, which stands on strong foundations, and positioning the company for long-term success. While stepping back from operational management, Claudia Lässig will remain closely connected to the company as an advisor, shareholder, and member of the advisory board.

Anne-Laure Bigot, an internationally experienced brand expert and accomplished leader, has already successfully contributed to the international growth strategies of leading brands such as Cybex and Paidi Möbel GmbH.

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Claudia Lässig founded the company in 2006 together with Stefan Lässig and Karin Heinrich. Since then, LÄSSIG has built a stellar reputation in over 50 countries with innovative and sustainable products for babies, children, and families. Claudia Lässig’s passion has been the driving force behind LÄSSIG’s impressive success story. Her dedication to building a brand with outstanding positioning and wide recognition has created a solid foundation for sustainable growth and innovation. As the author of several books on sustainable business management and women’s empowerment, she remains committed to supporting and promoting young female entrepreneurs.

Passing the baton will allow Claudia Lässig to focus more on her personal passions, such as mentoring and coaching. Additionally, she plans to pursue new ideas that reflect her entrepreneurial spirit and creativity.

The appointment of Anne-Laure Bigot as CEO presents an opportunity to build on the legacy created by the Lässig family. With her international brand experience, strategic expertise, and respect for LÄSSIG’s values, Anne-Laure Bigot sees great potential in driving the brand forward successfully. Together with Karin Heinrich in management and the support of Claudia Lässig as an advisory board member, the leadership team is united in its commitment to ensuring a smooth transition and achieving ambitious growth goals.

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ABOUT CLAUDIA LÄSSIG

Claudia Lässig founded LÄSSIG GmbH in 2006, turning the company into a pioneer in sustainable, innovative, and stylish products for the whole family. Her groundbreaking achievements have earned her multiple awards, including being named “Successful Woman in Medium-Sized Business 2020,” “Hessian Entrepreneur of the Year 2022,” and being recognized by Handelsblatt as one of “Germany’s 50 Best Female Entrepreneurs.” She also served as a senator in the Senat der Wirtschaft (Senate of the Economy) for several years and continues to inspire the next generation of entrepreneurs through lectures and educational initiatives.

ABOUT ANNE-LAURE BIGOT

With over 20 years of international experience at leading consumer goods and fashion brands such as Adidas, Nike, Cybex, and most recently Paidi, Anne-Laure Bigot brings deep expertise in global business, product innovation, and brand management. In recent years, she has spearheaded the rebranding and digitalization of sales at Paidi and established a new business segment at Cybex. Her innovative strength is evident in the development of award-winning brand products, recognized with prestigious accolades such as the Red Dot and the German Design Award Gold. As an experienced leader and coach, Anne-Laure Bigot focuses on team development, sustainability, and strong brand management to drive sustainable growth.