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Press release -

Give me 5!

For the last five years WOOW has been winning the World with its WITTY remarks and COOL looks. To celebrate the BIG 5 anniversary WOOW is proudly introducing the new WOOW WOOL Collection.

WOOW was created by the FACE A FACE Design Studio in 2012 and has since then grown into a strong brand full of life and colours. The new WOOW collections bring more WOOW than ever, combining the spark of London beat and British humour with a sense of Paris fashion. Always colourful, loud and fun!

The new WOOW WOOL Collection stays true to the FUN and UPBEAT spirit of WOOW by combining COLOURFUL frames with VIBRANT matching patterns on the acetate temples. The designers were clearly inspired by FUNKY argyle pattern known from fashionable sock design when creating the new collection. If you want to HEAT UP and BE HOT this winter you should surely wear the new WOOW WOOL Collection!

BE HOT

The new BE HOT collection has light metal fronts and beautiful matching socks on the temples. It comes in 2 shapes and 6 colour combinations.


BE HOT1 col.9725

HEAT UP

The thin acetate key hole bridge makes the new HEAT UP look fashionable, while the matching socks on the temples adds the fun spirit of WOOW. The HEAT UP collection comes in 2 shapes and 6 colour combinations.

HEAT UP2 col.2052

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group
Trindsoevej 11
8000 Aarhus
Denmark