Press release -
Lets Play Again WOOW Unveils a New Collection
LET’S PLAY
Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and wit.
Each model becomes a character, an attitude, a strategy. Shapes provoke; materials blend. Bold thicknesses, precise cut-outs, iconic dotted details: WOOW plays on all fronts to offer you frames with a strong, expressive, joyful personality.
SUPER ACE
SUPER ACE
Ace of spades ace of hearts. Ace of style. A winning three-of-a-kind with SUPER ACE.
Frames that put all their cards on the table with ultra-mastered tricolour collages. The acetate is sculpted into geometric colour blocks that fit together perfectly, while the palette creates a 3D effect between shadow and light. A true fashion statement, the elongated geometry of the concept sharpens the gaze. Sharp, vibrant, assertive: glasses born to win (for you).
SUPER SCORE
SUPER SCORE
Score points and win with lightness with SUPER SCORE.
Win in softness and self-confidence with SUPER SCORE! Their full, gentle and luminous lines evoke the sensuality of the sixties and the carefree atmosphere of a victory day. Every point counts – and with these frames, they’re all in your favour.
TIME’S UP
TIME'S UP
The countdown is over: it’s time to shine with TIME’S UP.
TIME’S UP signal the entrance of a woman who owns the room: you! Their thick, sparkling shapes, enhanced with a rising detail, TIME’S UP creates an irresistible visual dynamism. Daring rounds or twisted hexagons? The message is clear: the timer has stopped, and it’s time for you to rule and to shine.
LUCKY CHARM
LUCKY CHARM
Call in luck, attract victory: choose LUCKY CHARM.
LUCKY CHARM will bring you luck! Like a little amulet, these frames are adorned with a precious detail. Between galvanic tints and intense neon shades, a metal bar appears from the perforated acetate like a colourful talisman: a way to turn everyday life into a series of winning moves!
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look, the dual spirit of London, and a calibrated German essence.
Please visit designeyeweargroup.com for more information on our brands.
