Press release -
ProDesign, Details define us
DETAILS DEFINE US
Introducing our Fall/Winter 2025 collection from ProDesign where every line and cut is considered.
Fresh shapes refined old favorites, and innovative design languages that push the limits of colour, comfort, and craft were introduced. Some frames are technical. Some playful. Some bold. But all of them are unmistakably ProDesign.
New concepts like FLAKE and PROFLEX T bring fresh energy to traditional stainless steel and titanium frames.
Designed in Denmark. Worn everywhere. This is eyewear that speaks through detail and stands out in every dimension.
PROFLEX T
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A sharp titanium front meets precision cut beta titanium temples, each engraved with a distinctive diagonal facet – a technically advanced detail that amplifies the design's dynamism. The angles continue into the end piece, creating a clean, architectural transition between the front and the sides. An all-matte finish highlight the cuts, while deep IP-plated colourways give the frames a powerful, monochrome aesthetic. Available in three masculine shapes, PROFLEX T is bold, refined, and built to perform.
SLIM
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We’ve reimagined three feminine shapes and paired them with some of our most-loved acetate combinations, creating a collection that’s equal parts nostalgic as it is fresh. At the heart of SLIM is the distinctive split hinge, now designed with extra volume for added strength and easy adjustment. All in a light and confident expression
HERITAGE
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HERITAGE takes classic acetate craftsmanship and sharpens it with bold precision. Each frame features signature detailing from the clean cutlines on the end pieces to the two-pin front and temple accents. The engraved facets fade and reappear around the temple for a sculpted, dimensional effect, and the 5-barrel hinge adds both strength and substance. With three distinct shapes: An oval, a square, and a rounded square and four rich acetates that play with light and depth.
FLAKE
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FLAKE is a stainless-steel concept where nothing is left to chance. A wraparound plate construction forms the base, detailed with clean engravings that flow around the end pieces and along to the temples. The layered colour play adds depth and draws the eye, with each cut and curve contributing to a refined, sporty energy. With four distinct shapes, FLAKE shows how technical precision and visual harmony can go hand in hand.
FORTEM
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Built in stainless steel and paired with crystal-clear or softly tinted mono acetate, each FORTEM frame has a raw, functional energy. The double bridge structure adds strength and presence, with an industrial identity. Two large, confident shapes (56 and 57), FORTEM comes in both optical and sun versions. It's a design that doesn’t hide its construction – and that’s exactly the point.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look and the dual spirit of London.
Please visit designeyeweargroup.com for more information on our brands.