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Stunning and creative new releases at Design Eyewear Group

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Stunning and creative new releases at Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 40 years. Exceptional design defines our portfolio of dynamic brands which are inspired by art, innovation, trend while delivering exceptional value

Our diverse portfolio consists of six, distinct brands; each with their own, unique DNA: FACE A FACE, WOOW, Kilsgaard, Prodesign, Inface and Nifties.

We are delighted to present our Fall/Winter 2019 collections and cordially invite you to experience our modern, urban inspired universe of brands which are the pinnacle of optical expertise


Creative energy

Infused with Art and Poetry, the 2019 Autumn FACE A FACE Collection encompasses Energy, revealed in all its forms, as its common theme.

A mysterious, diverse and gorgeous collection!


Picasso created a stroke of light while photographer Gjon Mili captured its essence on film. Similar to their light painting ventures, PICCA and MILLI experiment with these mysterious optical illusions.

Like the stroke of a brush composed of light, the coloured lacquer beam fills the empty portion of the frame. At temples end, the edging appears to freeze a spark. Together, their luminescent, transparency echoes sheer electric colour.



We are ProDesign – Loving our heritage

Our newest concepts for 2019 are inspired by technical innovation, patterns of nature, vibrant color and superior fit.

Concept 4160-65

Feminine or masculine?

The expression behind these sleek, minimal and ultra-light metal frames is realized through a unique combination of thinned wire frames and new, innovative hinges. Together they form an edgy, on trend look great for men and women.



Impertinent and exalted, WOOW continues to deliver its miniature messages in bold style – always a mix of Londonian PEP and Parisian SPIRIT.

This WOOW season is proving to be Spicy!

A dose of vibrant colour and pinch of humour enhance the recipe for these JOYFUL glasses.


The Scottish socks from the WOOW WOOL capsule collection are packed and have a non-stop ticket to INDIA!

They return from their vacation revitalized and have metamorphosed into MANDALA patterns. BOLLYWOOL gaze with the seductive and captivating looks of A-list Bollywood actresses. Cardamom, saffron, mint and red pepper spice up the inside of the temples, while the infamous pattern is revealed on the outside.

Hop on board and let WOOW-self be swept away!


Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit for more information on our brands.

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