– Bohuslän’s provincial flower becomes a limited-edition print in the autumn collection
Honeysuckle – that’s the name of the limited-edition autumn collection that bears Didriksons’s hundred-year heritage in every thread of its garments. Inspired by the landscape around Grundsund, the Swedish jacket manufacturer has designed a print featuring Bohuslän’s provincial flower, the honeysuckle. The
Summer is drawing to a close, cooler winds are blowing and it is finally time to dress up again. The autumn is the fashion industry’s showcase, unveiling fresh inspiration and new collections. Constantly changing weather, also imposes demands on smart outerwear and layered solutions to give the wearer adequate warmth and provide protection from the rain. The season’s best investments in tailormade
To highlight World Water Day on the 22nd of March, the Swedish jacket brand Didriksons has designed a jacket together with WaterAid Sweden. The jacket is called Whyra and is produced using the water-saving dyeing technique Solution Dye.
Didriksons continues its international expansion with a brand strategy that has already made Germany the company's single largest market. The brand is now establishing itself as The Swedish Jacket Brand, with the primary aim of expanding across Europe. Didriksons is doing so with the launch of a marketing campaign called “Finding Spring”, with the entire Swedish coastline playing the leading role.
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
