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Didriksons AW23-kampanj ”Welcome to our hoods” hyllar företagets kustnära ursprung och utspelar sig i Lofoten på den norska kusten.

Didriksons firar 110 år av att skapa jackor med AW23-kampanjen ”Welcome to our hoods”

I höst fyller det svenska jackmärket Didriksons 110 år och deras AW23-kollektion är resultatet av mer ett sekels jacktillverkning. Företaget, som grundades på den svenska västkusten, för traditionen vidare genom att än idag skapa jackor som skyddar människor mot hårt väder. AW23-kampanjen ”Welcome to our hoods” hyllar Didriksons kustnära ursprung och utspelar sig i Lofoten på den norska kusten.

Sociala medier

We had the privilege of joining the amazing @annsoderlund and @sannalundell for their Summer Boost Camp on beautiful Gotland, Sweden’s largest island. This event is part of their inspiring mission to embark on one adventure each month throughout 2024. For June’s adventure, 30 incredible women gathered to forge new friendships, exchange stories of life’s ups and downs, share laughter, and revel in the joy of spending time together outdoors.
 
A huge thanks to everyone who made this weekend so special and to Ann and Sanna for this amazing idea to create warm memories with your new and old friends.

We had the privilege of joining the amazing @annsoderlund and @sannalundell for their Summer Boost Camp on beautiful Gotland, Sweden’s largest island. This event is part of their inspiring mission to embark on one adventure each month throughout 2024. For June’s adventure, 30 incredible women gathered to forge new friendships, exchange stories of life’s ups and downs, share laughter, and revel in the joy of spending time together outdoors.   A huge thanks to everyone who made this weekend so special and to Ann and Sanna for this amazing idea to create warm memories with your new and old friends.

World Ocean Day is more than a day, it’s a growing worldwide movement caring for the world oceans that connect us all. As a proud partner we are supporting the development of a North Sea Youth Ambassador network. This will connect youth around the North Sea region for heightened awareness, increased engagement and collaborative action. 

Check out @worldoceanday for other events, information and inspiration on how we, together can create a healthy future for our ocean and our planet. 
 
#worldoceanday

World Ocean Day is more than a day, it’s a growing worldwide movement caring for the world oceans that connect us all. As a proud partner we are supporting the development of a North Sea Youth Ambassador network. This will connect youth around the North Sea region for heightened awareness, increased engagement and collaborative action. Check out @worldoceanday for other events, information and inspiration on how we, together can create a healthy future for our ocean and our planet. #worldoceanday

🌅COMPETITION🌅
Share your sunset moment with us for a chance to win a magical weekend in the Swedish archipelago with a friend.

Competition period 1 - 21 june 2024
1. Post your sunset image in the Instagram feed
2. Make your profile public during the competition period
3. Tag Didriksons in the image

The most inspiring sunset image will win a weekend on the Swedish west coast with a friend. We will also select 300 winners that will get a Didriksons hoodie or t-shirt.

The winners will be selected by a jury from the Didriksons brand. 

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Go to our link in bio to find out all Competition Terms and Conditions.

Good luck!

🌅COMPETITION🌅 Share your sunset moment with us for a chance to win a magical weekend in the Swedish archipelago with a friend. Competition period 1 - 21 june 2024 1. Post your sunset image in the Instagram feed 2. Make your profile public during the competition period 3. Tag Didriksons in the image The most inspiring sunset image will win a weekend on the Swedish west coast with a friend. We will also select 300 winners that will get a Didriksons hoodie or t-shirt. The winners will be selected by a jury from the Didriksons brand. ---- Go to our link in bio to find out all Competition Terms and Conditions. Good luck!

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Press

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The Swedish Jacket Brand since 1913

Didriksons grundades 1913 i Grundsund av Julius och Hanna Didrikson, med visionen att hålla västkustens fiskare torra och varma. Över ett sekel senare är bolaget ett av Skandinaviens ledande varumärken inom jackor. Didriksons säljs i 28 länder med egen e-handel på 20 marknader. Bolaget ägs av Adelis Equity och har huvudkontor i textilstaden Borås.

didriksons.com

Didriksons
Prognosgatan 8
504 64 Borås
Sverige
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