Didriksons expands German presence with new store at shopping destination McArthurGlen in Neumünster

Didriksons is expanding its presence in Europe by opening an outlet in Neumünster, located outside Hamburg, Germany. This store venture, their fourth outlet, signifies Didriksons' first physical establishment outside of Scandinavia and represents a strategic move to strengthen connections with the German market, the company's largest market.

"The increasing demand and loyalty from customers in northern Germany have been decisive factors in our decision to expand our physical presence in Hamburg. The store marks an exciting phase in our growth journey, providing customers with insights into our brand and world. They can of course also expect personalized service and the opportunity to experience our products up close," says Fredrik Kron, Head of Retail at Didriksons.

On the opening Saturday, January 13, an impressive 1,400 customers visited the store at the shopping destination McArthurGlen, underscoring the strong interest in Didriksons in Germany. Didriksons has an ongoing success story in the European market and has particularly gained popularity in Germany. Besides establishing a physical store, the company has also previously invested in an automated warehouse center for more efficient deliveries to its German customers. The warehouse specializes in fast deliveries for both its platform and e-commerce business, aligning with Didriksons' overall strategy to meet customers' demands for seamless deliveries in the digital era.

Didriksons aims to create engaging in-store experiences for its customers, where the 110-year heritage and inspiration to spend more time outdoors in their durable, functional jackets take center stage. With the new store in Neumünster, Didriksons strengthens its position as a prominent player in the jacket segment, taking another step towards meeting customers' needs and expectations in the German market.

Didriksons is also represented at Oslo Fashion Outlet, Stockholm Quality Outlet, and Hede Fashion Outlet in Gothenburg. McArthurGlen has shopping destinations in 25 urban locations across 8 countries, offering specially selected designer and premium brands at lower prices.