reddot Design award to ASKO

We can proudly announce that ASKO has been awarded the reddot Design award for the oven model OCS8676S from the ASKO ProSeries™.The design of this oven has its origins in the Swedish design's focus on minimalism and functionalism as well as acting as an aesthetic statement in a well-planned and beautifully designed kitchen.

This price can be added to a long list of design awards that we have received over the years, but this particular award feels especially good because we during last year have been working extra hard to position the ASKO brand as Gorenje Group’s only global premium brand.

The price means that we can use the reddot logo in connection with the marketing of this particular oven.

The product was presented to the reddot representatives as follows:
“The ProSeries™ OCS8676S oven has a clean and modern design combined with premium functions and features. It is a part of ASKO ProSeries™, our designed coordinated range of TouchProof™ stainless steel kitchen appliances. It is a premium product with robust and solid feeling, still with Scandinavian soft, humanistic minimalism. The oven has clean lines, is nice to touch and has a modern look. The stainless steel patches are designed to harmonize and align perfectly with our other ovens in the ProSeries™ range. The ASKO ProSeries™ OCS8676S is equipped with steam assist for healthy cooking and perfect result as well as professional cooking assist with auto functions, everything controlled by a beautiful and intuitive full colour touch TFT.”

About redrot
reddot award or reddot Design award is an international design award for good design, awarded annually by the Design Zentrum Nordrhein Westfalen. The price is also sometimes called ‘designers Nobel Prize’.
See also: http://en.red-dot.org/