ROG Xbox Ally and ROG Xbox Ally X Now Available for Pre-Order

Designed in partnership with Xbox, these exceptional gaming handhelds offer incredible gen-on-gen performance gains

KEY POINTS

• Order now: Pre-orders for ROG Xbox Ally X and ROG Xbox Ally start at 2:00 a.m. (CEST) on September 26, 2025, in select regions
• Serious gen-on-gen performance: AMD Ryzen™ AI Z2 Extreme and Z2 A processors offer exceptional gaming experiences and battery life improvements
• The ROG Xbox Ally, the essential handheld for the casual player to the avid enthusiast, will be available for 4 499 DKK
• The ROG Xbox Ally X, the ultimate high-performance handheld built for the most demanding players, will be available for 6 999 DKK

COPENHAGEN, Denmark, September 26, 2025 — ASUS Republic of Gamers (ROG) today announced that pre-orders for the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds will begin in select markets at 2:00 a.m. (CEST) on September 26, 2025, with pre-orders in other markets coming soon.

Developed in partnership with Xbox, the ROG Xbox Ally and ROG Xbox Ally X offer exceptional ergonomics, a full-screen experience, and other standout features that incorporate the best of console and PC gaming in a cohesive package.

Launching globally on October 16, the ROG Xbox Ally and ROG Xbox Ally X are tailored to match individual playstyles. Pricing is set at an Estimated Retail Price (ERP) for each device:

Pre-orders are available today in: Australia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand (ROG Xbox Ally only), Norway, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Spain, Sweden, Switzerland (ROG Xbox Ally X only), Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.

Both Xbox Ally handhelds will also launch on October 16 in Egypt, Greece, Hungary, Malaysia, India, Philippines, Indonesia, Slovenia, South Africa, Thailand, and Ukraine, with pre-orders starting today.

More pre-order opportunities are coming soon in other markets, including Brazil and China (Xbox Ally X).

Pre-orders are available through the Microsoft Store, ASUS Store, and local retailers.

The ROG Xbox Ally is powered by an AMD Ryzen™ Z2 A Processor that delivers incredible energy efficiency, while the ROG Xbox Ally X boasts the new AMD Ryzen AI Z2 Extreme Processor for next-level performance in AAA titles. Both devices offer significant gen-on-gen improvements over the previous ROG Ally, giving gamers the best handheld Windows 11 gaming experiences available. For more product details please visit ROG Xbox Ally X and ROG Xbox Ally.

Order now

Gamers in select regions can pre-order the ROG Xbox Ally and ROG Xbox Ally X from 2:00 a.m. (CEST) on September 26, 2025. With unmatched ergonomics, a full-screen experience familiar to both console and Windows 11 gamers, an aggregated gaming library with access to installed games from leading PC storefronts, and more, these devices offer top-tier gaming performance and flexibility at a competitive price.

Serious gen-on-gen performance

The ROG Xbox Ally X features the new AMD Ryzen AI Z2 Extreme Processor for a perfect balance of performance and battery life. Combined with software optimizations from Xbox and Windows, the ROG Xbox Ally X delivers next-gen handheld performance.

During testing on pre-release hardware, the ROG Xbox Ally X delivered up to 30% performance increase in Indiana Jones and the Great Circleand Doom: The Dark Ages compared to the previous-generation ROG Ally X. The battery endurance of the ROG Xbox Ally X gives it up to twice the battery life when playing Hollow Knight: Silksong. As for the ROG Xbox Ally, performance is boosted up to 20% in Forza Horizon 5 and Gears of War: Reloaded, and has up to 110% more battery life versus ROG Ally X. Both the AMD Ryzen AI Z2 Extreme Processor and the AMD Ryzen Z2 A Processor are primed to take advantage of Radeon’s latest software suite for graphical and performance improvements, including AMD FidelityFX™ Super Resolution (FSR), Radeon Super Resolution (RSR), and AMD Fluid Motion Frames (AFMF) frame generation, with the latter offering up to 60% better frame rates for improved smoothness.

In a nod to the future, the ROG Xbox Ally X includes an onboard NPU. While the current use of AI features in games is limited, these next-generation chips ensure the ROG Xbox Ally X will be ready when these enhancements roll out in the latest games.

The ROG Xbox Ally series offers the power of Xbox, the craftsmanship of ROG, and the versatility of Windows all in one cohesive device.

Pricing and availability

Pre-order today, 26/9-2025. Availability from 16/10-2025 at ASUS Store, Elgiganten, Power, Komplett and Proshop.