Designed in partnership with Xbox, these exceptional gaming handhelds offer incredible gen-on-gen performance gains
KEY POINTS
Order now: Pre-orders for ROG Xbox Ally X and ROG Xbox Ally start at 2:00 a.m. (CEST) on September 26, 2025, in select regions
Serious gen-on-gen performance: AMD Ryzen™ AI Z2 Extreme and Z2 A processors offer exceptional gaming experiences and battery life impro
All-around Copilot+ PC for SMBs powered by AMD RyzenTM AI Processors
KEY POINTS
Fastest AI performance: ExpertBook P3 delivers up to 66 total system TOPS of AI power with up to AMD RyzenTM AI PRO 7 processors for sustained productivity
Comprehensive AI Productivity: Preloaded with ASUS ExpertMeet, an AI-powered conferencing tool that elevates meeting experiences
Business-grade security:
Gaming handhelds will be on show for the very first time at gamescom 2025
KEY POINTS
Ready for launch: On-shelf availability of ROG Xbox Ally and ROG Xbox Ally X slated for October 16, 2025
Optimized for handheld gaming: Xbox team has developed a new experience designed to make more games ready to play on supported handhelds
See ROG Xbox Ally in person: Both models are on the show flo
ROG debuts ASUS graphics card 30th Anniversary Edition, new Tandem OLED monitor solutions, PC controllers, plus a wide range of innovative gaming hardware.
KEY POINTS
Limited-edition ROG Matrix GeForce RTX™ 5090 launched in celebration of 30 years of cutting-edge graphics card innovation
Next-gen Tandem OLED monitor solutions, PC controller, motherboards, coolers, routers, and ROG NUC (2025
Nordic Pricing:
1049 DKK / 139,9 EUR / 1590 NOK / 1590 SEK
Estimated Launch in Nordic: End of July.
KEY POINTS
ASUS Prime AP202 features a panoramic window made of a single piece of curved tempered glass for maximum visibility of internal components
Unique slot-shaped vent with a panoramic shape is designed to enhance cooling of the graphics card
MicroATX case is compatible with 360
Designed in partnership with Xbox, these incredible new handhelds offer a new software suite, a redesigned chassis, and more
KEY POINTS
All-day comfort: Redesigned chassis is purpose-built to fit the hands like a real gamepad
Seamless software experience: New Xbox® software offers the best of Xbox and Windows PC gaming in one handheld
Efficiency and performance: Two new processors offe
A full portfolio of AI PCs tailor-made for SMBs
KEY POINTS
ASUS and AMD joint launch: Brand-new ASUS Expert P Series lineup powered by AMD Ryzen™ AI 300 Series processors
Fastest AI performance: ExpertBook P3 delivers up to 66 total system TOPS of AI power with up to AMD Ryzen AI PRO 7 processors for sustained productivity
First ASUS tower desktop and AiO Copilot+
