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Multi-Year Agreement: Admin By Request and Kevin Magnussen Strengthen Collaboration

Press release -

Multi-Year Agreement: Admin By Request and Kevin Magnussen Strengthen Collaboration

The San Francisco-based tech company Admin By Request extends partnership with Danish Formula 1 driver in a three-year-long sponsorship agreement.

2023 marked the beginning of a strategic collaboration between Admin By Request and Formula 1 driver Kevin Magnussen. The partnership has helped the San Francisco-based tech company in reaching new markets and global awareness and is now extended with a multi-year sponsorship agreement, reinforcing the bond between the parties, and bringing Admin By Request even closer to the world's most famous and prestigious motorsport series.

– We are proud of our collaboration with Kevin Magnussen, which has opened new doors and ensured stronger recognition in the global tech market. This was precisely the goal with our sponsorship when we joined forces with Kevin in 2023 which is why we see every reason to extend and build upon our strong partnership. Formula 1 is rapidly evolving, and with 24 races, 2024 will be the biggest season ever. We are especially pleased to witness the continued growing interest in the sport among fans in the USA, where we currently find more than half of our customers, says CEO Lars Sneftrup Pedersen.

Under the new agreement, Admin By Request will enhance visibility, featuring the brand logo on both Kevin Magnussen's helmet (forehead) and on the MoneyGram Haas F1 race suit (chest) throughout the entire 2024 season. There will continue to be a dedicated Kevin Magnussen online universe on the company's website for customers and fans to follow. Additionally, race updates will be regularly posted, and competitions and giveaways will be held on Admin By Request's social media channels.

– I am super happy and very proud to continue serving as an ambassador for Admin By Request. The extension of our collaboration, now in a three-year-long agreement, is a recognition of the quality of our partnership, and I look forward to embarking on a new season and contributing to creating even more experiences and awareness for Admin By Request, says Kevin Magnussen.

The 2024 edition of the Formula 1 World Championship will consist of a record 24 races, beginning with the Bahrain Grand Prix on March 2. The finale will take place in Abu Dhabi on December 8. Along the way, the 10 Formula 1 teams and 20 drivers will visit a total of 23 states and countries.


Admin By Request is a cloud-based Privileged Access Management (PAM) solution which enables enterprises to manage and control users’ local admin rights, without compromising end user productivity. The company was founded by Danish tech entrepreneurs with the basic idea of creating simpler management tools for administrators.

Admin By Request have offices in San Francisco, Chicago, New York, London, Germany, France, Switzerland, Benelux, Spain, New Zealand, Thailand and the three Scandinavian countries, Denmark, Sweden, and Norway. Over 10.000 companies in more than 160 countries use the Admin By Request software solutions.




Nikolaj Karlshøj

Nikolaj Karlshøj

Press contact Creative Director

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