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Huawei Leads Global Smartwatch Market According to IDC
Huawei has been ranked first in IDC’s Global Wearable Device Market Quarterly Tracking report for global shipments in the first three quarters of 2024. Renowned for its cutting-edge products that blend innovative health and fitness features with trendy designs, being ranked top in the market consistently across three quarters is a testament to Huawei’s leadership in the industry. This recognition underscores Huawei’s influential success and dedication to revolutionise the wearables technology market.
Huawei Leads Global Wearable Device Market
Huawei stood out with a notable year-on-year increase of 44.3% in global shipments, clinching the top position with a remarkable market share of 16.9%, dominating the worldwide market. To date, Huawei has secured the top ranking in shipments for the first three quarters, underscoring its strong market presence and deep expertise in the smart wearables sector.
Key Wearables Launched in 2024
Huawei is reshaping the landscape of technological innovation through their products by setting new benchmarks and actively driving the future of wearable health technology, making high-quality, accessible health monitoring a reality for users worldwide.
This year, Huawei has made waves in the wearable market with a series of groundbreaking launches, including Huawei Watch FIT 3, Huawei Watch GT 5, Huawei Watch GT 5 Pro, Huawei Watch Ultimate Green and Huawei Watch D2.
Huawei Watch D2 delivers medical-grade 24-hour dynamic blood pressure monitoring while Huawei Watch FIT 3 enhances overall wellness by integrating features such as activity tracking and personal nutritional analysis.
Combining a state-of-the-art HUAWEI TruSense System with advanced sports functionality and fashionable design, Huawei Watch GT 5 and Huawei Watch GT 5 Pro has captivated markets around the world and earned accolades from leading global media.
Huawei Watch Ultimate Green is designed for golf enthusiasts, featuring an exclusive golf function that helps users improve their game. It is also built to be extremely durable, withstanding tough conditions.
Huawei’s Localisation Strategy Fuels Global Expansion and Brand Influence
Huawei has made significant strides in appealing to overseas consumers in Europe, Latin America, Asia Pacific, and the Middle East and Africa markets by enhancing localised operations and executing impactful marketing strategies.
By appointing Sir Mo Farah and Pamela Reif as Huawei Wearable Product Ambassadors as well as hosting major product launch events in places such as Dubai, Barcelona, and Brazil, Huawei effectively strengthened its connection with consumers worldwide and created buzz around its new releases.
Moreover, through initiatives like "Light Up Your Rings" and "Tech with Love" Huawei’s wearables continues to embrace its philosophy of technology that warms hearts, offering consumers both innovative and human-centered health solutions. These strategic moves have reinforced Huawei as a leader in the wearables industry, captivating users worldwide, and solidifying its commitment to delivering exceptional products across the globe.
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About Huawei Consumer BG
Huawei's products and services are available in more than 170 countries and are used by a third of the world's population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, India, and China. Huawei Consumer BG is one of Huawei's three business units and covers smartphones, PC and tablets, wearables, and cloud services, etc. Huawei's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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