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Huawei unveils new innovations in Madrid with a focus on a professional running watch
Huawei showcased its latest innovations at the global product launch event “Now is Your Run” in Madrid, Spain, on February 26. The tech giant marked its return to professional running watches after five years of continuous research and development with the launch of the all-new HUAWEI WATCH GT Runner 2. The event also highlighted HUAWEI WATCH Ultimate 2 Green Edition, HUAWEI Mate 80 Pro, HUAWEI MatePad Mini, HUAWEI FreeBuds Pro 5 and HUAWEI Band 11 Series. Two-time Olympic marathon champion Eliud Kipchoge was introduced as the global ambassador for HUAWEI WATCH GT Runner 2.
“Running is about much more than running fast,” said Kipchoge. “I believe running is the most beautiful activity at all levels. Together with Huawei, we can reach millions of runners around the world and hopefully impact their lives in a beautiful and positive way.”
HUAWEI WATCH GT Runner 2: Rethinking professional running watches
HUAWEI WATCH GT Runner 2 is designed for both everyday runners and advanced athletes, offering professional guidance and support during races. After five years of research and development, Huawei has taken professional running watches to a new level, making every run feel both effortless and rewarding. With its 3D floating antenna architecture and optimized antenna sealing, the watch achieves significantly improved GPS positioning accuracy compared to its predecessor, ensuring precise measurement even in challenging environments such as tunnels or shaded areas.
The new Intelligent Marathon Mode offers complete race planning and acts as a personal coach directly on your wrist throughout your run. The watch not only helps elite athletes enhance their performance but also provides everyday runners with a smart and professional running experience. At the event, Eliud Kipchoge shared his experiences of product development together with Huawei:
“I am passionate about sharing my opinions and perspectives to improve the smartwatch experience, not only for elite athletes but for runners around the world.”
Huawei also confirmed the integration of Curve Pay in its wearables. The launch together with HUAWEI WATCH GT Runner 2 in selected markets offers a seamless solution for athletes and fitness enthusiasts focused on simplicity, security, and convenience, allowing users to pay directly from their wrist during runs or workouts. Shachar Bialick, CEO and founder of Curve, said:
“We are excited to bring Curve’s advanced payment technology into Huawei’s wearable ecosystem, starting with HUAWEI WATCH GT Runner 2. The partnership delivers what today’s fitness enthusiasts are asking for: the freedom to leave their phone and wallet at home while staying fully in control of their finances.”
HUAWEI FreeBuds Pro 5: The world’s first true wireless earbuds with dual ANC systems
The new HUAWEI FreeBuds Pro 5 redefine what true wireless audio should be: intelligent and powerfully quiet. The dual AI-based noise cancellation system doesn’t just block sound — it understands and manages your entire soundscape. The result is a personalized listening experience, from total silence to crystal-clear calls, setting a new standard for intelligent, high-performance noise-canceling earbuds.
HUAWEI WATCH Ultimate 2 Green Edition and HUAWEI Band 11 Series: The next level for outdoor activities and smart training
At the event, Huawei also showcased new wearables that deliver a professional and personalized experience for outdoor activities and smart training. HUAWEI WATCH Ultimate 2 in its striking green color retains its top features for diving and outdoor adventures, while introducing enhanced functions for golf and driving range training, providing a more precise and intelligent high-level sports experience.
At the same time, HUAWEI Band 11 Series combines sleek design with smart functionality, featuring a larger and clearer display that ensures excellent readability even in bright sunlight. By integrating health monitoring, activity tracking, and practical features into a compact device, it becomes a reliable companion for daily training and health.
Huawei continues to promote health and activity
Last year, Huawei launched its brand promise “Now is Yours” with the ambition of creating a close connection with consumers through simple and inclusive communication. At the “Now is Your Run” launch event in Madrid, Huawei partnered with Eliud Kipchoge to promote running as both a sport and a healthy lifestyle. Huawei will continue to facilitate and motivate healthy and active living through technological innovation. With thoughtfully designed products and relatable communication, the company aims to enable more people to live healthier and more active lives.
Product information and availability
HUAWEI WATCH GT Runner 2 has a recommended retail price of 2999DKK and will be available at selected retailers from March 23. Pre-orders from March 9–22 include a 300DKK discount.
HUAWEI Band 11 Pro will be available from March at a recommended retail price of approximately 599DKK at selected retailers.
HUAWEI FreeBuds Pro 5 will be available from March at a recommended retail price of approximately 1799DKK. From March 9–30, a launch offer provides an DKK 400 discount, leaving the price at 1399DKK.
HUAWEI WATCH Ultimate 2 Green Edition is currently not planned for sale in Denmark. More information will follow.
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About Huawei
Huawei's products and services are available in more than 170 countries and are used by a third of the world's population. Fourteen R&D centers have been set up in countries around the world with several in the Nordics. Huawei Consumer BG is one of Huawei's three business units and covers wearables, audio, PC, tablets, smartphones and cloud services, etc. Huawei's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
