iMotions’ releases Attention Tool 4.5 with a new Sensor Sync Module fully integrated with EEG and 3 New Affordable Eye Tracking Hardwares

The comprehensive and easy to use software platform, Attention Tool, now also supports fully integrated EEG signals which allows researchers to know how the brain responds when the eye gaze is on specific areas of a stimuli such as video, images, websites etc. The EEG integration is full plug and play and the researcher gets access to both REAL TIME EEG output AND EYE TRACKING data. The researcher can also use the easy export function, which by a click of a button can align EEG channels, Pupil data and gaze data.

"iMotions’ software platform makes setting up complex EEG research studies much easier, both with- and without eye tracking. We save up to 80% of our time in the data collection process, which gives us much more time for the analysis and data crunching. Hereby we can execute even more studies and as a result produce more papers and scientific value to our University. In addition to saving time, the new integration of EEG in Attention Tool also ensures a more reliable timing of signal acquisition, direct synchronization between stimuli, responses, eye tracking and EEG. Best of all, it's all exported as one collected file!” says Thomas Zoëga Ramsøy, Neuropsychologist and PhD, Head of the Decision Neuroscience Research Group (DNRG), Department of Marketing, Copenhagen Business School.

“This is an exciting addition to our platform and many current eye tracking users have struggled with the EEG synchronisation for years and now they have a fast and easy way to do this. This can make a big difference in the amount of papers being done in the area for medical, psychological and market research” says CEO & Founder, Peter Hartzbech.

In this 4.5 release, iMotions also introduce 3 new eye tracker types. The software now also supports the Tobii X1 Light, the EyeTech VT2 Mini and the Mirametrix S2 eye trackers. The Usability module has also been widely extended with automated website and screen recording analysis, which can save clients up to 80% of their time when conducting website studies.

Contact:

iMotions – Eye Tracking A/S                                                                                                           
Peter Hartzbech                                                                                        
CEO & Founder                                                                                         
Phone:  +45 42 42 55 50                                                                                    
info@imotionsglobal.com
www.imotionsglobal.com