MK Illumination charges contemporary lighting installations with emotion.

Lighting is what you make of it! Today’s refined on-trend illuminations reflect boththe modern zeitgeist and the latest global developments in this specialized area. AtChristmasworld 2014 in Frankfurt, MK Illumination, Europe’s leading supplier of conceptualfestive lighting, presented four distinct themes that resonate and illustrate four of the latesttrends.Blissful Christmas – individual zeitgeist meets local traditionIn this fast-moving, ever-changing world, lasting values are of the utmost importance. Especiallyin times of crisis, people increasingly long for tradition, security, wellbeing, stability, and a link tolocal identity. In line with this trend, MK Illumination has developed a lighting installation with adistinct feel-good factor.The festive lighting display “Blissful Christmas“ used traditional symbols to satisfy this desirefor lasting values. It included 3D-light motifs such as a wood-burning fireplace, an armchair,Christmas garlands and a harmoniously integrated Christmas wreath embellished withilluminated candles. All of these lighting elements were carefully handcrafted in MK Illumination’sown manufacturing facility and were real “highlights”. The warm-white light creates a pleasant,cozy atmosphere in this interior space, while matching textiles enhance the feeling of a safe andsecure environment.Urban Elegance – inspired by the elegant and glamorous world of urban fashionThe lighting installation “Urban Elegance” combined glamorous style and exquisite taste.Christmas lighting and elements of fashion were used here to create a stylish context for theglamorous world of elegant outfits and exclusive luxury – the perfect way to lend a specialflair to shopping centers. A floating cloud of flying hats displayed above illuminated silhouettesof women in elegant evening dresses were among the impressive ‘highlights’ at the MKIllumination booth. While these floating hats are beautiful objects in themselves, they may alsobe used to give a sense of direction and to guide the visitor through the shopping center. Thehat display is an extremely flexible installation and can easily be transformed and adjusted to anyindividual setting to suit the customer’s requirements.Winter Forest Ride – interactive customers are happy customersThis scenery is created around a playful installation, which allows customers to interact withlight. MK Illumination invites the customer to explore a magic birch forest in a fantasy world –while sitting on a training bike. The speed with which the bike is operated controls its impacton the lighting installation. The beauty of the concept is that there are multiple ways in whichcustomers can add to the setting. For example, time and distance can be measured. Or theinstallation can be integrated into fund-raising activities, in which a charity organization receivesa small amount for each mile of the virtual biking trip. And at the same time, exciting socialmedia content is created and customer data collected.MK Illumination Handels GmbH | Trientlgasse 70 | A-6020 Innsbruckt: +43 (0) 512-20 24 30 | f: +43 (0) 512-20 24 33 | e: info@mk-illumination.com | www.mk-illumination.comEnlighteningyour vision.Christmasworld 2014 in Frankfurt: “Where is Santa?”First lighting installation to integrate elements of augmented reality“Amazing light installations, plus a magic Christmas world combined with augmentedreality that invites customers to be part of an adventure. The result is a new generation ofinteractive lighting displays”, this is how Klaus Mark, CEO of MK Illumination, describes thisgroundbreaking, innovative and successful concept.The “offline” installation combined MK Illumination lighting displays with animated figures fromthe Creation Group. The accompanying book tells an exciting tale for ‘children of all ages’ aboutthe disappearance of and search for Santa Claus. The installation consisted of four interactivepages, beautifully designed with elements of augmented reality, which come to life through theinteraction of the customer. How does this work? The customer logs into the computer, startsthe animation on the screen and the book helps them to find Santa Claus.These augmented reality tools for shopping centers not only create attractive entertainmentfor customers; they also allow for the collection of customer data and are a potential source ofrevenue through the sale of books and merchandise.Lighting is what you make of it. And first and foremost, light sparks emotions. Festive lightingdisplays and lighting themes are charming and joyful and act as a real draw card for the generalpublic. They have the power to add a friendly and festive character to city and communitydisplays, to public spaces and leisure facilities.