Move your desk, change your life

Turisme de Barcelona, with the support of the Barcelona Provincial Council, has launched a new programme in order to attract new public arisen as a result of the pandemic (it has been extended in many occidental world cities) and they travel and work on remote from any part of the world. Covid has changed the way of working of professionals, teleworking or remote working, moving their office to a desired place. Barcelona is, in this sense, an ideal destination to receive this kind of temporary visitor with a wide range of services and products to cover the needs of the demand which is, in fact, a trend that will be increasing the following months and years according to different reports.

“Barcelona Workation” is the name under which Turisme de Barcelona will promote Barcelona and its surroundings as an ideal destination to work temporary remotely with the main purpose of attracting visitors working remotely and looking for new experiences outside its usual place of residence. A line of promotion that aims to develop a full new strategic segment according to the new market trends (slow tourism, nomad workers, digital professionals) which will facilitate the seasonality, the hotel occupancy, the accommodation, the visitor’s economy who will be staying longer and contributing, in this sense, with the destination sustainability.

The proposal made by Turisme de Barcelona and the Barcelona Provincial Council to attract this potential public, the nomad workers, is based on a double option: 1) Rural experience or next to the sea or 2) Urban experience. Destination Barcelona has been always a centre of attraction for artists, writers, entrepreneurs and visionaries. Versatile destination, with first level infrastructure and a mild climate so much better than the rest of Europe.

Under the slogan “Move your desk. Change your Life” and the hashtag #WorkfromBarcelona, Turisme de Barcelona will start a promotional campaign to make known the offer which includes 4 different products of the Destination Barcelona which can be extended with more Destination offer:

1) Accommodation. Hotel booking platform

2) Medical Insurance. A temporary medical insurance with free assistance in the hotels and primary health care in Quirón Hospitality

3) Barcelona Workation Card. A special card to access to 25 museums in Barcelona during 6 months.

4) Special agreements with Clubs and sports entities, co-working, transportation and mobility…

For more information, see the PDF document attached or go to Visit Barcelona's website.