VELORBIS CLOSES THE CYCLING GENERATION GAP WITH NEW CHILDREN’S BICYCLES AND ACCESSORIES

 VELORBIS CLOSES THE CYCLING GENERATION GAP WITH NEW CHILDREN’S BICYCLES AND ACCESSORIES

Fashion Week Copenhagen, 29 January 2014 – Velorbis, the Danish creator of iconic and classic designer

bicycles, today announced the launch of its new range of classic, fun and robust girls and boys upright

style bicycles, and leather school bags - an exclusive to coincide with Copenhagen Fashion Week 2014

(exhibiting at the CIFF Kids Fashion Fair stand H-058A). Both the kids bicycles (called Vickie & Churchie)

and leather bags are miniature versions of their popular adult counterparts: ladies and gents bicycle

models Velorbis Victoria and Velorbis Churchill, and their top-selling 'satchel' style school bags.

The range closes the cycling generation gap and is an extension of the company's sustainability-meetsstyle

philosophy. Sustainability in terms of production close to key markets (the bikes are designed in

Denmark and made in Germany) and the longevity of the designs - the bikes can be a lifetime companion.

In this instance, children get the chance to own their first Velorbis bike from an early age and grow up

with it, before continuing their journey by moving on to an adult version (26" wheel). At the same time,

they can pass their children's bike down to family members or on to friends.

Style comes into play through the introduction of increased design choice, high quality features and

components and superior functionality to a generally stereotypical market. "Velorbis was inspired to give

children something different to choose from without plastic, gimmicks and garish colours. Who says that

girls have to have pink bikes or that boys have to have bikes covered in stickers as standard? Children

have acquired taste too. Now they can look like the cool grown-ups that they see cycling around on their

Velorbis bicycles," said Ken Boediker, Partner of Velorbis. With the launch of this new range, parents get

the chance to choose a bicycle model that is sturdy, practical, reliable and long-lasting enough (as well as

being beautifully luxurious and comfortable) to meet the important criteria of transporting their precious

cargo - their children. Parents can also set the seed for the appreciation of good design and heritage from

an early age; which can blossom as their children grow into adulthood.

The Bicycles

- The range brings three unique 'firsts' to the children's bike market: A front drum brake, kids leather

saddle and kids leather handlebar grips as standard on Velorbis kids and junior bikes.

- There are two sizes for both girls and boys: Kids 5-8 years (20" wheels) and Junior 8-12 years (24"

wheels).

- Just like the adult versions, the children's bicycles feature lugged steel frames, powder-coated rims, and

the unique Velorbis trademarked metal rear carrier featuring a hook/lock mechanism for safely carrying

school bags on the side.

- The initial colour palette is burgundy and black for girls, and royal blue and black for boys. The bicycles

come with black or brown tires and brown leather features (saddle and handlebar grips).

- Coming soon: Powder-coated metal baskets and wood/metal front carriers in matching colours, plus

brown leather mudflaps.

Velorbis believes that cycling is an activity that all family members and friends can partake in to enjoy

quality time together or use to simply get from A to B, regardless of age, as an important and enjoyable

element of everyday life. Now children can cycle in Velorbis style too.

 Editors’ notes

· Availability: Bicycles and leather school bags are set to hit the shops in April 2014.

· Prices for bicycles: Kids 20”- 4.600 DKK/595 Euros. Junior 24” - 4.900 DKK/650 Euros.

· Leather satchel style school bags are available in both light and dark brown leather. Please contact

Velorbis for pricing details.

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